HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject
14
Jul 2020
Surefire Ways to Succeed on Social Media Now
SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase “in these unprecedented times?” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat – find your own way and your own voice. Consumers are spending record amounts of
WALK THE TALK:Living Up to Your COVID-19 Promises Remember when you carefully crafted those initial emails to your customer base regarding your COVID-19 response? It feels like a lifetime ago, doesn’t it? Now, you’ve moved to notifying your customers about all the amazing policies and procedures you will implement to keep them safe as you’re open. These plans are all well and good, but you’ve got to make sure you
14
May 2020
The New World Of Marketing Is Human
THE NEW WORLD OF MARKETING IS HUMAN The world of marketing has changed drastically. For your business, that means you’ll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at a place of much deeper storytelling, it has an importance of not only addressing the
Hello all! Hope everyone is managing to stay safe and healthy.Times are pretty unusual. It seems like many of us are watching a lot more Netflix than we typically do. A recent deep dive into the platform’s Tiger King (I never thought I’d watch but I caved into the dark side and did) yielded some simple, powerful PR and marketing lessons. Here are my top three… THREE PR LESSONS FROM THE TIGER
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Apr 2020
Comedy Gives Back’s Laugh Aid Livestream a Huge Success; 2.5 Million Viewers, Raises over $350K
Media Contact: Margot Black / Black Ink PR (323) 376-6787 Margot@blackinkpr.com FOR IMMEDIATE RELEASE Comedy Gives Back’s Laugh Aid Livestream a Huge Success;2.5 Million Viewers, Raises over $350K With Thanks to Bill Burr, Howie Mandel, Ray Romano, Bob Saget, Adam Sandler, Amanda Seales and 90 other comedians April 15, 2020 — Los Angeles, CA – Comedy Gives Back’s “LAUGH AID” livestream event held April 4, attracted a phenomenal 2.5 million
FOR IMMEDIATE RELEASE April 2, 2020 Media Contact: Margot Black/ Black Ink PR (323) 376-6787 Margot@blackinkpr.com Celebrity Comedians Unite April 4 for LAUGH AID: A Live Stream Benefitting Comedy Gives Back’s Covid-19 Emergency Relief Fund Performers Include Whitney Cummings, Jim Gaffigan, Ken Jeong, Adam Sandler, and More April 2, 2020 — Los Angeles, CA — Laughter is healing, and during the Covid-19 public health crisis a renowned group of celebrity
MEDIA ADVISORY March 26, 2020 Media Contact: Margot Black/ Black Ink PR (323) 376-6787 Margot@blackinkpr.com FOR IMMEDIATE RELEASE CELEBRITY COMEDIANS UNITE FOR LAUGH AID: 4-HOUR LIVESTREAM BENEFITTING COMEDY GIVES BACK’S COVID-19 EMERGENCY RELIEF FUND Performers Include Ray Romano, Howie Mandel, Bill Burr, Amanda Seales and More March 26, 2020 — Los Angeles, CA — Laughter is healing, and during the Covid-19 public health crisis a renowned group of celebrity comedians,
HOW DO YOU KEEP THE MEDIA AND MARKETING LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in the same way you
10
Feb 2020
Spread the Love
SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While you may not be able to send each one a Valentine’s card via snail mail
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online. All hail the mighty force of Google.
