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Sep 2019
How to Use Instagram Stories for Your Business
HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006BlackInk PR EXPLORE THE STORIED PAST OF JAPAN’S KUNISAKI PENINSULA WITH WALK JAPAN Walk Japan specialises in authentic and enjoyable tours of Japan. Small-group, guided and self-guided walking tours venture through lesser-known areas of the country, and celebrate the culture, rich history and gastronomy of one of the world’s most fascinating lands. The Kunisaki Peninsula is nestled into the western end of Japan’s Inland
28
Aug 2019
6 Ways to Connect with a Journalist
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time. The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage
22
Aug 2019
IZU GEO TRAIL – A walking tour through a spectacular Geological Park in the fascinating Izu Peninsula
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006BlackInk PR IZU GEO TRAIL A walking tour through a spectacular Geological Park in the fascinating Izu Peninsula Izu was created by the tectonic forces that still shape the Japanese islands. Volcanic submarine activity some 20 million years ago wrought a landmass that was forced into collision with Honshu, Japan’s main island, as the Philippine Sea Plate pushed against the Eurasian Plate – a process which
Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3
25
Jul 2019
CUSTOMER EXPERIENCE: Your #1 Worry
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night
EVERYTHING IS PR (WHETHER YOU THINK IT IS OR NOT) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, every fragment of information you share is PR. All the information you put out into the world
NEW LUXURY HOTEL, THE PICCOLO, TAPS LOCAL TALENT TO HELP ELEVATE THE BOUTIQUE HOTEL EXPERIENCE IN PASO ROBLES Director of Hospitality, Martin Beckett Aims to Create a ‘Paso Perfected’ Experience that Brings the Boutique Hotel’s Sophisticated, Yet Relaxed Brand to Life FOR IMMEDIATE RELEASE: Media Contacts: Margaret JohnsonChief Operating OfficerMartin Resortsmargaretm@martinresorts.com805-547-2706 Jeanne SullivanPress InquiriesJeanne@BlackInkPR.com323-876-5006BlackInkPR.com PASO ROBLES (June 28)—Martin Resorts dialed up the excitement on the anticipated opening of The Piccolo this fall,
13
Jun 2019
Free dessert – What’s yours?
My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets everyone with the biggest smile
29
May 2019
Walk Japan’s New Onsen Gastronomy Tours
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006Black Ink PR WALK JAPAN’S NEW ONSEN GASTRONOMY TOURS Easy walking tours with strong emphases on onsen hot springs and Japanese gastronomy Los Angeles, June 5, 2019 – New tours celebrate distinctive aspects of Japanese culture: the ritual of bathing in onsens hot spring baths, and savouring fresh seasonal delights. At the invitation of the Onsen Gastronomy Tourism Association, Walk Japan, specialists in small, authentic group tours, has
23
Apr 2019
How NETFLIX Has Influenced Marketing
How NETFLIX Has Influenced Marketing When it comes to modern viewing habits everybody gets what they want, when they want it. Netflix has made immediate gratification possible and that’s where your marketing needs to be. People should to be able to connect with you while wearing their pajamas from the comfort of their couch, on their schedule and when it’s convenient for them. With Netflix it’s a case
11
Apr 2019
Why Your Marketing Needs To Be Memorable
Why Your Marketing Needs To Be Memorable In marketing the only way to stand out is to be memorable, and the key to doing that is to make it both intentional and emotional. Your message needs to be true to whatever product or service you’re offering. It should to be clear and empathetic. Ultimately, your marketing must satisfy enough purchase-decision needs to enable the customer to take the next step. But to
