Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn’t stuck in yesteryear, but instead is utilizing marketing’s role in today’s global marketplace? You have to understand the value of the marketing concept and where to put the
Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We’ve compiled 8 basic questions your PR team should be happy to answer… 1. What goes
09
Aug 2017
5 Ways to Build an Online Social Media Audience
Your social media audience is everything in PR and marketing, it’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. There are so many places people can go for their content these days that you
The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists’ attention is fierce. So what can you do to improve the effectiveness of your company’s press relations, and help your releases
29
Jun 2017
5 Key Reasons for Entrepreneurs and Businesses to Outsource Their Public Relations and Marketing
5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it’s unlikely that customers will be beating a path to your door without at least a little encouragement. Effective Public
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it’s about news. Yes, it’s about other things but public relations is news. That’s what drives it. Literally, it’s the word ‘new’ with an ‘s’. If it’s new it makes news, and then it goes into print, online or the Nightly News. If you have something
NEVER TOO HUNGOVER PRESENTS 10 FUN FACTS ABOUT MEMORIAL DAY WEEKEND; Invites You to Celebrate AND Feel Great the Next Morning Las Vegas, NV – May 24, 2017 – Never Too Hungover, the nation’s leader in the budding hangover prevention/recovery category, is thrilled to report that Memorial Day Weekend, the holiday Americans consider the official start of summer, is nearly here. It’s time to prepare for the occasion with a
DON’T BE AFRAID OF CORPORATE CRITICISM (AND BELIEVE IN UNICORNS) I can’t remember the last time I left my desk at 10:30am on a workday morning to go to Starbucks. But I did just that last week because of a disgruntled barista and an unusual sugary beverage called a Unicorn Frappaccino. I didn’t see any of the coffee chain’s official promotion but read an article on the Washington
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Apr 2017
Your 5 Point Public Relations Prescription
YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it’s easier to stay connected to customers and construct marketing plans with enormous reach. It’s up to you to meet this challenge head on, and you can do that by having your PR plan in place. Whatever questions people ask, you must
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. Even fully satisfied customers may end up never returning because they were lured by other
29
Mar 2017
The 4 E’s for E-asy & Engaging Social Media
I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all ‘4 E’s’ in equal balance. If people engage with your business content they will be loyal and importantly, they
Los Angeles, CA, March 2017 – Go ahead, step into the political fray – it’s trending steeply — by combining your hip casual wear style with a bold statement about what really matters. Not only are the Liberal Leggings/capris incredibly comfortable and fashionable, they make it clear what you stand for. Choose from the classy styled PEACE AND LOVE, RESIST, WE GO HIGH, THE FUTURE IS FEMALE, NEVERTHELESS SHE PERSISTED