7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to help you create and execute an effective marketing plan. 1. Research your market Still to

THE TESTIMONIAL STRATEGY THAT EVERY BUSINESS OWNER SHOULD FOLLOW As a business owner, featuring authentic customer experiences can significantly boost your business. Here’s how to collect, select, and display the most compelling reviews on your website. Why are testimonials so important? Research proves most people rely on reviews when making purchase decisions. Case in point, a Harvard Business School study found that revenues for restaurants increased by 5 to 9

My family plays full out on Halloween, it’s the one holiday we go “all in”. This year we started super late and I found myself at Halloween Town with a huge crowd on Saturday. One employee went so far out of their way to help our 10 year-old son find the costume he was searching for for his father. She made our Halloween a huge success. That store in Burbank

Survey Says – Market research surveys are an invaluable tool to grow your business. Have you used one recently? When used effectively, market surveys can help you understand your current customers and find new ones, or new ways to serve existing ones. Done well, they are golden. Unfortunately, the effectiveness of a survey is largely dependent on its response rate. If too few people respond to your survey, the resulting data

Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn’t stuck in yesteryear, but instead is utilizing marketing’s role in today’s global marketplace? You have to understand the value of the marketing concept and where to put the

  Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We’ve compiled 8 basic questions your PR team should be happy to answer… 1. What goes

Your social media audience is everything in PR and marketing, it’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. There are so many places people can go for their content these days that you

The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists’ attention is fierce. So what can you do to improve the effectiveness of your company’s press relations, and help your releases

5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING   Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it’s unlikely that customers will be beating a path to your door without at least a little encouragement. Effective Public

THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it’s about news. Yes, it’s about other things but public relations is news. That’s what drives it. Literally, it’s the word ‘new’ with an ‘s’. If it’s new it makes news, and then it goes into print, online or the Nightly News. If you have something

NEVER TOO HUNGOVER PRESENTS 10 FUN FACTS ABOUT MEMORIAL DAY WEEKEND; Invites You to Celebrate AND Feel Great the Next Morning   Las Vegas, NV – May 24, 2017 – Never Too Hungover, the nation’s leader in the budding hangover prevention/recovery category, is thrilled to report that Memorial Day Weekend, the holiday Americans consider the official start of summer, is nearly here. It’s time to prepare for the occasion with a

  DON’T BE AFRAID OF CORPORATE CRITICISM (AND BELIEVE IN UNICORNS)   I can’t remember the last time I left my desk at 10:30am on a workday morning to go to Starbucks. But I did just that last week because of a disgruntled barista and an unusual sugary beverage called a Unicorn Frappaccino. I didn’t see any of the coffee chain’s official promotion but read an article on the Washington