HOW DO YOU KEEP THE MEDIA AND MARKETING LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in the same way you
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Feb 2020
Spread the Love
SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While you may not be able to send each one a Valentine’s card via snail mail
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online. All hail the mighty force of Google.
11
Oct 2019
MARTIN RESORTS LAUNCHES THEIR NEW LUXURY BOUTIQUE HOTEL, THE PICCOLO, OCTOBER 16 IN PASO ROBLES
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006BlackInk PR MARTIN RESORTS LAUNCHES THEIR NEW LUXURY BOUTIQUE HOTEL, THE PICCOLO, OCTOBER 16 IN PASO ROBLES Martin Resorts Aims to Elevate the Boutique Hotel Experience to Meet Growing Demand for Luxurious, Authentic Accommodations in Paso Robles Wine Country PASO ROBLES (Oct. 8, 2019)—Martin Resorts is excited to announce the official opening date of Oct. 16, 2019 for the highly anticipated Piccolo—Paso Robles’ latest luxury hotel.The
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Sep 2019
How to Use Instagram Stories for Your Business
HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006BlackInk PR EXPLORE THE STORIED PAST OF JAPAN’S KUNISAKI PENINSULA WITH WALK JAPAN Walk Japan specialises in authentic and enjoyable tours of Japan. Small-group, guided and self-guided walking tours venture through lesser-known areas of the country, and celebrate the culture, rich history and gastronomy of one of the world’s most fascinating lands. The Kunisaki Peninsula is nestled into the western end of Japan’s Inland
28
Aug 2019
6 Ways to Connect with a Journalist
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time. The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage
22
Aug 2019
IZU GEO TRAIL – A walking tour through a spectacular Geological Park in the fascinating Izu Peninsula
Media Contact:Margot Blackmargot at blackinkpr.com323-876-5006BlackInk PR IZU GEO TRAIL A walking tour through a spectacular Geological Park in the fascinating Izu Peninsula Izu was created by the tectonic forces that still shape the Japanese islands. Volcanic submarine activity some 20 million years ago wrought a landmass that was forced into collision with Honshu, Japan’s main island, as the Philippine Sea Plate pushed against the Eurasian Plate – a process which
Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3
25
Jul 2019
CUSTOMER EXPERIENCE: Your #1 Worry
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night
EVERYTHING IS PR (WHETHER YOU THINK IT IS OR NOT) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, every fragment of information you share is PR. All the information you put out into the world
