AWARD WINNING PUBLIC RELATIONS & MARKETING

We Make It Memorable™

Our passion is making your PR dreams come true. We work efficiently, joyously and with pride, to showcase who you are in order to take your business to the next level. We are here to take you from excellent to extraordinary and because of that we dig deep, and deliver.
We strive to position our clients front and center in the media both nationally and internationally. Our excellent media relationships and proactive, efficient approach to public relations secures global coverage.

We are fierce, friendly and fabulous but we are much more than just buzzwords; from brand strategy, and media relations, social media campaigns, Hollywood and celebrity outreach, production house tours and, product placement, to pitching, writing, event/press trip coordination, Black Ink Public Relations keeps the focus on results.

Our Services:

  • Comprehensive Public Relations Plans – from research to successful implementation
  • Press Release Writing and Editing
  • Press Release Distribution –via out personal database, newswires, and media subscription services
  • Article, Op-Ed and content writing, story creation and placement
  • Press Trip Promotion, Qualification, Orchestration and Follow-up
  • Client Press Visit Coordination – face-to-face meetings with editors and media “big hitters”
  • Media Leads Monitoring and Response – facilitation of article and information requests
  • Story Idea Creation, Pitching and Follow-up – targeted, aggressive and pro-active
  • Monitoring of media opportunities, editorial calendars and “special” issues
  • Copy Writing – catalogues, client communications, websites, blogs, newsletters, etc.
  • Freelance Writing/Ghost Writing
  • Electronic and Print Press Kit Creation
  • Press and Media Event Coordination
  • Tourism Board Partnerships
  • Hollywood/Celebrity Outreach
  • Production House Tours
  • On-going Contact and Results Tracking and Reporting
  • Marketing Brainstorming, Relationship Building and Customized Media Contact Solutions
  • Media Training
  • Digital & Social Media Marketing
  • Blogging & Content Development
  • Search Engine Optimization
  • Media Event Planning, Publicity, and Orchestration
  • Public Speaking Coaching/Consulting
  • Crisis Communication
  • Trade Show Representation

Our Specialties:

  • Travel Marketing, Public Relations & Marketing, and Consumer Development Services
  • Destination and Hotel Representation
  • Food and Wine Travel
  • Family Travel
  • Active Travel
  • Luxury Travel
  • Specialty Niche Tour Travel
  • Multigenerational and Active Family Vacations
  • Gourmet, Wine and Gastronomic Adventures
  • Responsible Tourism and Self-Sustaining Lodges
  • Tourist Boards, CVB’s and DMO’s
  • Creative Entrepreneurism
  • Restaurant Publicity
  • Fashion/Beauty Marketing
  • Lifestyle/Creative Personalities – Chefs, Decorators, Fashion Designers, Jewellery Designers

WRITING

At Black Ink Public Relations, we believe in using strong language to create great prosperity. We love words – but writing is not just about fancy descriptions or buzz words.

It’s about tailored messaging, made to speak to your audience.

By putting strategic forethought into everything we write, from copy to website content to search engine optimization (SEO), we are able to captivate your audience, clearly articulate a message and engage their minds.

In a diverse media-saturated world, where audiences choose what they listen, watch and read, there are bloggers, and tens-of-thousands of internet sites teeming with people providing content for specific interests. More than ever, a clear, compelling message is key. We can break through the noise by using the right words, content and strategy.

Black Ink Public Relations can provide writing services that are tailored to your audience and strategically planned for your business needs. We Make it Memorable™

SOCIAL MEDIA

Black Ink Public Relations has embraced the social media revolution, and works hard to ensure that your online presence is kick-ass, wide-reaching and memorable.

Using the many social media platforms to tell your story, Black Ink’s social media savvy and love of words can expand your brand, garner extensive social media #buzz and capture the attention of prospective clients and partners.

We work across many social media platforms including Facebook, Twitter, Pinterest, and Instagram.

Our social media site management and strategy is far reaching and includes:

  • Consultation about your online presence, and strategy moving forward.
  • Creation of social media campaigns, to bring them in line with your overall brand message.
  • Updating posts to Facebook, Twitter, Pinterest and Instagram accounts, using Hashtags, which will enable your business to reach the widest possible audience.
  • Instigating Tweet-ups as a means of bringing your online community together for discussion, information and entertainment.
  • Creating a targeted and consistent content strategy.
  • Helping to develop a strong social media following and ensure that interaction with your followers is consistent and compelling.
  • Collecting, analyzing and presenting Google Analytics and metrics in order to help you form a strong social media voice and be heard above the noise.

BRANDING

Black Ink’s Brand Ink process exists to elevate your business from one that is successful to one that is extraordinary.

It is designed to help you create a brand that will resonate with you and your audience for years to come. Adhering to our tried and tested ‘clear, compelling and creative’ ethos we can rebrand, reinvent and reposition your business and/or website, which may have changed as your business has expanded.

The Brand Ink process will enable you to clarify your brand promise, connect with your audience and help you move towards excellence. A strong brand creates greater customer loyalty, enabling you to express your passion for your business more creatively, provide focus to marketing efforts, act as a powerful tool for guiding internal decision making, increase support from trade partners and allow you to attract the resources you may need, such as talent and capital.

BrandInk, our full service branding process, will lead to clarity in many areas with the creation of your:

  • Unique Selling Proposition (USP)
  • Elevator Pitch
  • Brand Promise
  • Market Claim
  • Value Statement