DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call to ActionCTR – Click Through Rate  =  clicks ÷ impressions = CTR.CMS – Content Management

Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?”  When businesses work well, customers feel part of their tribe and return often with their dollars.  Everyone wants to do business with people they like. At best – your customers are your advocates and share

5 STEPS TO SOCIAL SELLING SUCCESS The best place for any business to market and seek out new customers is obviously through social media. With the majority of customers across the globe engaging in one or more social media platforms, having space and ads floating through their newsfeeds can help you reach customers in a new way. With a social media funnel, you are able to take advantage of different

FREE DESSERT – WHAT’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years.  But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets

Content Strategy 101 Your brand’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, in a place or format they engage with.  Here are some important tips on how

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your

TIKTOK GOES THE CLOCK – THREE STRATEGIES FOR SUCCESS But Where Does Your Consumer Engagement Go?Three Strategies for Success In this world of constantly changing technology, you have to be on top of your game. Unfortunately, it can be hard to keep up if you don’t know where to start… Fortunately, we can help with that. TikTok rewards engagement. Here’s how you get it: Educate Your Viewers People are curious

3 Marketing Sins You Must Never Commit Marketing is the path to a successful business, but only if done right. Putting your message out in front of people can create customers, but it can also prove to be a waste of time and resources when not done correctly. Unfocused marketing is like flushing time and money down the toilet and no one wants to do that. While the perfect campaign

Price.com Closes $10 Million Series Seed Funding Round Deal Placed with Leading Digital Industry Executives, VCs and Celebrities; Strategic Investment Enables Company to Scale Network Expansion and Product Development to Support Exponential User Growth View Release on PR Newswire SAN FRANCISCO, March 31, 2021 /PRNewswire/ — Price.com, the all-in-one money savings e-commerce platform, today announced a $10 million series seed funding round led by Ricky Caplin, Chairman of Caplin Family Offices, with participation from: Founders

Keifer Rowlands, Phoenix and L.A. Realtor, Joins LGBTQ Victory Fund’s Campaign Board Rowlands Excited to Jump into Politics with National LGBTQ Political Org View Release on PR Newswire LOS ANGELES, March 30, 2021 /PRNewswire/ — Keifer Rowlands, a Phoenix and Los Angeles-based realtor and out gay member of the LGBTQ community, today announced he has recently been accepted as an active member of the Victory Campaign Board (VCB), a subsidiary of the Victory Fund.  LGBTQ Victory Fund is the

CooltheClimate.com Launches Its Children’s Educational Website; Provides Free Interactive Offerings to Celebrate Earth Day View the Release on PR Newswire LOS ANGELES, March 16, 2021 /PRNewswire/ — In time for Earth Day, April 20, Cool the Climate, producer of educational and entertaining children’s digital games, comic books and videos about climate change, today announced its formal launch of free offerings for children, parents and K-to-6 schools. Home schoolers, educators, parents, and grandparents alike will

I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal,