19
Jan 2023
Margot Black on Qwoted’s Top 100 in PR
Margot Black on Qwoted’s Top 100 in PR The Qwoted 100 is a quarterly ranking of the best PRs working in the industry today. These 100 represent the best agency and in-house communications professionals with the best stories to tell and the most compelling way of telling them. Our algorithm is based on a number of key factors, including: • Response speed to Reporters • Number of positive interactions/conversations between PRs and Reporters • Reporter Ranking • Hit
13
Oct 2022
5 Tips for a Powerful Publicity Campaign
5 Tips for a Powerful Publicity Campaign Publicity is a powerful tool that can help businesses of all sizes to achieve their goals. However, many business owners still don’t fully understand how to leverage PR for success. Here are five smart tips that you can use to get the most out of your publicity efforts: 1. Make sure your press release is newsworthy and has full visual support. A boring
06
Oct 2022
The Key to Your Marketing Kingdom
The Key to Your Marketing Kingdom Essential in today’s marketplace (ok, any marketplace, anywhere, ever) is that your consumer must know, like and trust you in order to buy from you. No trust, no leap of faith, no purchase. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can
I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining
20
Apr 2022
Five Rules for Product Launches on Social Media
Five Rules for Product Launches on Social Media As well as being an excellent way to keep in touch with friends and family, social media is an incredible marketing platform. From major brands to micro-businesses and power users, thousands of social media presences have been born out of intelligent marketing. These presences have gradually been used to market products and services online. As the medium gained more traction and influence,
A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point
07
Feb 2022
The 5 Most Effective Lead Generation Strategies
The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing is a great way to generate leads for your business. By providing helpful, informative content
24
Jan 2022
MARKETING PSYCHOLOGY
MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions. There are countless ways to incorporate these principles into your sales strategies and marketing messaging. Here’s a look at a few
09
Nov 2021
Lemonade Stand Lessons You Can Still Count On
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive growing up, your first experience with being an entrepreneur probably made a lasting impression. Some
“MARKETING CHAMPIONS” WITH MARGOT BLACK FROM BLACK INK PR So excited to speak with Howard Wolpoff in his “Marketing Champions” segment of Daily Ad Brief where we discussed various topics on Marketing, such as what what makes a good story. Give it a watch at Daily Ad Brief.com
BLACK INK PR WINS COVETED PRSA WESTERN DISTRICT’S “BEST IN THE WEST” AWARD Award Recognizes BIPR’s Outstanding PR Campaign for Comedy Gives Back’s “Laugh Aid” Live-Stream Event During Early Covid-19 Lockdown Los Angeles — September 30, 2021 – Black Ink PR (BIPR), a leading Los Angeles public relations boutique, today announced it has won the “Best in the West” Award bestowed by the Public Relations Society of America (PRSA) –
26
Aug 2021
Do you know your marketing acronyms?
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call to ActionCTR – Click Through Rate = clicks ÷ impressions = CTR.CMS – Content Management
