Content Strategy 101 Your brand’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, in a place or format they engage with.  Here are some important tips on how

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your

TIKTOK GOES THE CLOCK – THREE STRATEGIES FOR SUCCESS But Where Does Your Consumer Engagement Go?Three Strategies for Success In this world of constantly changing technology, you have to be on top of your game. Unfortunately, it can be hard to keep up if you don’t know where to start… Fortunately, we can help with that. TikTok rewards engagement. Here’s how you get it: Educate Your Viewers People are curious

3 Marketing Sins You Must Never Commit Marketing is the path to a successful business, but only if done right. Putting your message out in front of people can create customers, but it can also prove to be a waste of time and resources when not done correctly. Unfocused marketing is like flushing time and money down the toilet and no one wants to do that. While the perfect campaign

Price.com Closes $10 Million Series Seed Funding Round Deal Placed with Leading Digital Industry Executives, VCs and Celebrities; Strategic Investment Enables Company to Scale Network Expansion and Product Development to Support Exponential User Growth View Release on PR Newswire SAN FRANCISCO, March 31, 2021 /PRNewswire/ — Price.com, the all-in-one money savings e-commerce platform, today announced a $10 million series seed funding round led by Ricky Caplin, Chairman of Caplin Family Offices, with participation from: Founders

Keifer Rowlands, Phoenix and L.A. Realtor, Joins LGBTQ Victory Fund’s Campaign Board Rowlands Excited to Jump into Politics with National LGBTQ Political Org View Release on PR Newswire LOS ANGELES, March 30, 2021 /PRNewswire/ — Keifer Rowlands, a Phoenix and Los Angeles-based realtor and out gay member of the LGBTQ community, today announced he has recently been accepted as an active member of the Victory Campaign Board (VCB), a subsidiary of the Victory Fund.  LGBTQ Victory Fund is the

CooltheClimate.com Launches Its Children’s Educational Website; Provides Free Interactive Offerings to Celebrate Earth Day View the Release on PR Newswire LOS ANGELES, March 16, 2021 /PRNewswire/ — In time for Earth Day, April 20, Cool the Climate, producer of educational and entertaining children’s digital games, comic books and videos about climate change, today announced its formal launch of free offerings for children, parents and K-to-6 schools. Home schoolers, educators, parents, and grandparents alike will

I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal,

8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions  Before you start, take some time to think. This is the essential first step. Consider your brand’s mission, purpose and whom you serve. Set a clear

WAGGLE.ORG AND FUREVER FUND RESCUING FAMILIES FROM ECONOMIC EUTHANASIA Record 2020 US Pet Adoptions and Lost Jobs Produces Record Economic Euthanasia Rates View Release on PR Newswire ESSEX, Conn., Dec. 9, 2020 /PRNewswire/ — Waggle.org today announced many more thousands of pet families are looking to the kindness of a sequestered nation to prevent the heartbreak of economic euthanasia.   When we start to jingle the holiday bells, we are mindful of those

The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to

Black Ink PR Wins PRSA-LA PRism Awards 4 PRism Awards1 Award of ExcellenceCoveted “Best in Show” Award We are excited to announce that Black Ink PR won 5 Public Relations Society of America Prism Awards last Thursday for:– Events & Observances, Not-for-Profit– Campaign on a Shoestring Budget– Media Relations, Not-for-Profit– Integrated Communications, Not-for-Profit We also took home the prestigious Best in Show Award and an Award of Excellence from the PRSA