I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal,

8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions  Before you start, take some time to think. This is the essential first step. Consider your brand’s mission, purpose and whom you serve. Set a clear

WAGGLE.ORG AND FUREVER FUND RESCUING FAMILIES FROM ECONOMIC EUTHANASIA Record 2020 US Pet Adoptions and Lost Jobs Produces Record Economic Euthanasia Rates View Release on PR Newswire ESSEX, Conn., Dec. 9, 2020 /PRNewswire/ — Waggle.org today announced many more thousands of pet families are looking to the kindness of a sequestered nation to prevent the heartbreak of economic euthanasia.   When we start to jingle the holiday bells, we are mindful of those

The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to

Black Ink PR Wins PRSA-LA PRism Awards 4 PRism Awards1 Award of ExcellenceCoveted “Best in Show” Award We are excited to announce that Black Ink PR won 5 Public Relations Society of America Prism Awards last Thursday for:– Events & Observances, Not-for-Profit– Campaign on a Shoestring Budget– Media Relations, Not-for-Profit– Integrated Communications, Not-for-Profit We also took home the prestigious Best in Show Award and an Award of Excellence from the PRSA

YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign.  This invaluable weapon in your public

3 TIPS – HOW TO GET MORE MEDIA Quick Tips to Help You and Your BusinessStand Out All businesses need attention, positive attention, from their target audience. Good PR and marketing take some focus, critical thinking and strategy to have your customers find you and appreciate you, and the rewards are worth it. When you advertise your business, you pay someone to tell the marketplace about its features and benefits and

HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject

SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase “in these unprecedented times?” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat – find your own way and your own voice.  Consumers are spending record amounts of

WALK THE TALK:Living Up to Your COVID-19 Promises Remember when you carefully crafted those initial emails to your customer base regarding your COVID-19 response? It feels like a lifetime ago, doesn’t it? Now, you’ve moved to notifying your customers about all the amazing policies and procedures you will implement to keep them safe as you’re open. These plans are all well and good, but you’ve got to make sure you

THE NEW WORLD OF MARKETING IS HUMAN The world of marketing has changed drastically. For your business, that means you’ll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at a place of much deeper storytelling, it has an importance of not only addressing the

Hello all! Hope everyone is managing to stay safe and healthy.Times are pretty unusual. It seems like many of us are watching a lot more Netflix than we typically do. A recent deep dive into the platform’s  Tiger King (I never thought I’d watch but I caved into the dark side and did) yielded some simple, powerful PR and marketing lessons. Here are my top three… THREE PR LESSONS FROM THE TIGER