Red Lion Hotel Anaheim to Treat
William & Kate Guests as Royalty
Absent a July Visit from Britain’s Royal Couple, Hotel Offers Free
Three-Night Stay to all U.S. William & Kate Married Couples
Anaheim, CA, July 5, 2011 – Red Lion Hotel Anaheim, located walking distance from Disneyland® Resort, was disappointed to learn that Britain’s newlyweds Prince William and his bride Kate Middleton will not be visiting Disneyland on their official visit to the U.S. in July. Accordingly, the hotel is offering all U.S. married couples – named William and Kate – the royal treatment with a free three-night stay at its family friendly hotel during the month of July.
Royal Luxury – Stay Comfortable and Content
“Of course we were sad for Prince William and Kate that they are not going to be visiting Disneyland during their U.S. vacation next month,” said Red Lion Hotel Anaheim General Manager Paul Thornton. “We really thought after spending $48 million on their wedding just a few weeks ago, they would especially appreciate very reasonable rates (a steal in comparison to a castle) while being treated in the luxury for which they are accustomed – with our casually sleek design, free breakfast, free parking, outdoor heated pool and rooms with free Wi-Fi, refrigerators, microwaves, granite bathrooms and 37 inch flat-screen TVs.”
“So we decided to commemorate the royal couple’s U.S. visit by offering a free three-night stay during the months of July and August to all the U.S. married couples named William and Kate (or Catherine).”
“We have only one small request,” Mr. Thornton added, “that at the conclusion of their free three-night stay, these guests send a post card or short letter to Prince William and Kate to share highlights of their Red Lion Hotel Anaheim or Anaheim theme park visit with them since the royal couple was not themselves able to enjoy a stay with us.”
William and Kate Royalty Free Three-Night Visit General Eligibility Rules Each eligible participant agrees as follows…
Led by Margot Black storming the phones, the Black Ink PR media pitching team went to work at a frenzied pace all week.
The “story” was picked up by news outlets worldwide including over 220 media outlets spanning broadcast, print and web in North America alone yielding over 71 million website page views. Social media Facebook and twitter lit up like a Christmas tree. From Yahoo, MarketWatch and International Business Times to The Sacramento Bee, the Press Enterprise and dozens of CBS, NBC and ABC television news affiliates, this was BIG NEWS.
The Los Angeles Times did a feature story both in print and on their blog (see it below).
The bottom line? In just the first week the story broke, Hotel revenue more than doubled, up 161% year over year.
Prior to beginning her career as a public relations executive, Margot Black enjoyed a successful career as Hollywood screen writer, and standup comedian during which she opened for major national comedy tours headlined by “A” list comedians Margaret Cho, Andrew Dice Clay, Judy Tenuta and many others.
To read the full news release, click here:
To read LA Times article, click here: