Marketing Lessons From Lady Gaga
MARKETING LESSONS FROM LADY GAGA
You may not be a fan of her music but you’d be a fool not to admire Lady Gaga’s entrepreneurial skills. She’s never attended business school but this opinionated 25-year-old has built a unique brand based on her music career, and taken marketing to new heights. She has legions of fans she calls her “little monsters”, has sold around 100 million records worldwide, has banked tour receipts totaling $300million and is said to be worth at least $150 million. Not only that, she once wore a dress made of meat to the Grammys. If nothing else, you have to admire her sass!
Gaga has accumulated more than 27 million followers on Twitter, making it the most followed account in the world, with 10 million more followers than President Obama. She also has millions of Facebook fans too, and often answers her fans directly on Twitter or Facebook, regularly posts unique content – sometimes updating every hour – and even tweets before live shows.
PLUG INTO WHAT MAKES YOU UNIQUE
Gaga is proud to be different. “I want people to walk around delusional about how great they can be – then to fight so hard for it every day, that the lie becomes the truth.” Use whatever is extraordinary about you to your advantage. Be fearless.
CONNECT WITH YOUR CLIENTS
Gaga calls her fans “little Monsters”, which gives them a club to join, a common identity. They even have their own hand shake greeting (a raised claw) which allows them to connect share the experience.
GET THE RIGHT PEOPLE ON YOUR SIDE
Gaga was clever in befriending the most influential bloggers in the showbiz industry at the start of her career, who were then happy to champion her cause and promote her music. Perez Hilton was an early supporter and he helped bring her name to prominence.
PUT OUT A KILLER PRODUCT
There’s no point shouting from the rafters if you don’t have the product to back it up. Gaga makes brilliant pop records, shoots visionary videos and puts on a live show like no other. She doesn’t put out as many records as say Rihanna, but what she does is exceptional. Quality over quantity.
HAVE A PURPOSE
Gaga has always championed the underdog. Her single ‘Born This Way’s is about being true to yourself, and is now an anthem for the gay community. Have a vision, be passionate about it, and then make it happen. Your passion will get you through the tough times and keep you focused on a great product.
Then, if all else fails and you want to make sure you’ll never be forgotten, invest in a trip to the meat counter.