AWARD WINNING PUBLIC RELATIONS & MARKETING

We Make It Memorable™

BLACK INK PR SERVICES

Our passion is making your PR dreams come true. We work efficiently, joyously and with pride, to showcase who you are in order to take your business to the next level.

Black Ink PR & Marketing approaches media in three ways through Earned Media, Social Media and Owned Media. By integrating these essential elements, we are able to position our clients front and center in the media both nationally and internationally. Our excellent media relationships and proactive, efficient approach secures coverage locally, nationally, and globally across multiple platforms, while our tried and tested strategies ensure that your story truly comes alive.

We are here to take you from excellent to extraordinary.

EARNED MEDIA – WHY YOU NEED IT

Nothing is more powerful than other people saying you’re fantastic and that’s what we mean by EARNED MEDIA. It is the most traditional form of public relations and is great for pitching stories, launches, credibility, getting the word out, media coverage and third-party endorsements.

What we offer

  • Media relations & publicity
  • Story idea, pitching, creation and follow up
  • Company and product launches
  • Press trips
  • Media event planning and hosting
  • Podcast tours
  • Award campaigns
  • Executive Media tours
  • Reviews campaigns
  • Seasonal pitching
  • Press showcase events
  • Best seller book campaigns

Thought Leadership

  • Executive visibility programs
  • Tradeshow and conference strategies
  • Award campaigns

OWNED MEDIA – WHY YOU NEED IT

OWNED MEDIA is everything that is in your control within the world of communications, such as websites, blogs, social media, photo library, mailing lists, branded content and marketing. Used effectively, these fingertip resources  can increase your profile and strengthen your brand.

What we offer

  • Ghostwritten articles
  • Bylines
  • TEDx talks
  • Story Placement
  • Blogging
  • Video content
  • Photo shoots and photography
  • White Papers
  • Messaging and copywriting
  • Brand development and branding
  • Branded content creation, from websites to press kits, and newsletters to blogs
  • Collateral design
  • Video production
  • Website design
  • Search engine optimization
  • Paid search advertising
  • Email marketing
  • Online reviews management

Strategic Communications

  • Company positioning and messaging
  • High-level strategic counsel
  • Media relations
  • Press materials development
  • Creation of B2B and consumer PR campaigns
  • Creation of Blogger and influencer campaigns

SOCIAL MEDIA – WHY YOU NEED IT

If you’re living on planet Earth right now and have a business, you need to be mindful of your SOCIAL MEDIA. Customers must be able to find you online; they need to see your work and they need to see you enjoying your work. But it’s not just a one-way street. This is an effective way to communicate with your audience. We can share what you do across many different platforms with creativity and consistency.

What we offer

  • Social media strategy, management and measurement
  • Social media advertising and strategy
  • Social media training
  • Content creation
  • Influencer relations
  • Auditing
  • Account management
  • Contests
  • Customer Incentives
  • Media/Influencer account takeovers
  • Social selling campaigns