The Key to Your Marketing Kingdom Essential in today’s marketplace (ok, any marketplace, anywhere, ever) is that your consumer must know, like and trust you in order to buy from you. No trust, no leap of faith, no purchase. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can

I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining

Five Rules for Product Launches on Social Media As well as being an excellent way to keep in touch with friends and family, social media is an incredible marketing platform. From major brands to micro-businesses and power users, thousands of social media presences have been born out of intelligent marketing. These presences have gradually been used to market products and services online. As the medium gained more traction and influence,

The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing is a great way to generate leads for your business. By providing helpful, informative content

WHY IMAGINARY PEOPLE DON’T BUY Marketing works well when it’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that you can solve. You need to work out where this person lives, what they want,

IN PRAISE OF THE ART OF MARKETING I truly believe that marketing is a form of love. It is an art form that can bring joy, a huge sense of achievement and extraordinary results in business. Marketing in its purest sense speaks to humanity one-to-one in a way that it reaches many. It is so much more than just throwing anything at a wall to see if it makes you

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly at certain types of people, giving them a safe market position within a particular subculture.

HELLO FROM HOLLYWOOD! We had a facelift, need one too?   Hello from the showbiz capital of the world! We’re sorry that we’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out our fresh new website update at www.blackinkpr.com It’s such a good nip and tuck, you’d

Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics:  A key element of strategy, tactics are actions carefully planned to achieve a specific

NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING “UNIGNORABLES”   There are four things you have to pay attention to when marketing your business. I call them ‘the unignorables’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This quality quartet will form the basis of your success as a business owner, and are

HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid’s arrow in your direction so it’s up to you to shine and show that you’re ready for a date with destiny. To do