Marketing Tribes: Set Your Brand Apart by Joining a Subculture
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly …
Marketing Tribes: Set Your Brand Apart by Joining a Subculture Read More »
