The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing …
MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions. There are countless ways to incorporate …
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call …
Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?” When businesses work well, customers feel part of their tribe and return often with their dollars. Everyone wants to do …
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FREE DESSERT – WHAT\’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they …
The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent …
SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine\’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While …
HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience\’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is …
My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so …
