Content Strategy 101

Content Strategy 101 Your brand’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, in a place or format they engage with.  Here are some important tips on how […]

The Value of Public Relations in 2021

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your […]

TikTok Goes the Clock – Three Strategies for Success

TIKTOK GOES THE CLOCK – THREE STRATEGIES FOR SUCCESS But Where Does Your Consumer Engagement Go?Three Strategies for Success In this world of constantly changing technology, you have to be on top of your game. Unfortunately, it can be hard to keep up if you don’t know where to start… Fortunately, we can help with that. TikTok rewards engagement. Here’s how you get it: Educate Your Viewers People are curious […]

3 Marketing Sins You Must Never Commit

3 Marketing Sins You Must Never Commit Marketing is the path to a successful business, but only if done right. Putting your message out in front of people can create customers, but it can also prove to be a waste of time and resources when not done correctly. Unfocused marketing is like flushing time and money down the toilet and no one wants to do that. While the perfect campaign […]

Five Power Product Promos That Work

I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal, […]

8 Marketing Resolutions For 2021 You Can Actually Keep

8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions  Before you start, take some time to think. This is the essential first step. Consider your brand’s mission, purpose and whom you serve. Set a clear […]

The 4 Best PR Strategies for Local and Niche Businesses

The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to […]

Your Website Is Your Most Powerful PR Tool

YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign.  This invaluable weapon in your public […]

3 TIPS – HOW TO GET MORE MEDIA

3 TIPS – HOW TO GET MORE MEDIA Quick Tips to Help You and Your BusinessStand Out All businesses need attention, positive attention, from their target audience. Good PR and marketing take some focus, critical thinking and strategy to have your customers find you and appreciate you, and the rewards are worth it. When you advertise your business, you pay someone to tell the marketplace about its features and benefits and […]

How to Become an SME (Subject Matter Expert) on Linkedin

HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject […]