WRAPPING UP THE MARKETING YEAR AND
PLANNING PR AHEAD
How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns?
I’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives.
Many people start with where they went wrong but you should really allow yourself a moment to look at what you did right because it will signal where you should be heading and highlight your strengths.
Once you’ve allowed yourself a pat on the back then start planning ahead.
Whatever worked for you this past year, do more of it.
But aim to get better at it – and pump it up.
Benjamin Franklin said it well when he said, ‘If you fail to plan, you are planning to fail.‘
In other words plan for promotions that you know are going to happen and build in what you know your customers need all year round. Every year Valentines Day happens as does Back to School, Mother’s Day, Independence Day, Christmas etc. Factor these dates into your calendar for promotion.
Equally, as you plan your tentpole items, always make space in your marketing calendar to try new things. Make sure you have great visual assets to back everything up.
By the end of January you should be able to see laid out before you at least 12 different types of promotion or marketing activities. You don’t have to use it but it’s better to have a framework straight out of the gate.
So remember to…
Celebrate your successes.
Do more of what works and pump it up.
Plan your year ahead.
Include tentpole items.
Have great visual assets – lots of show, less of tell.
Make space for the new.
We live in a time where there are so many wonderful possibilities for promotion across so many platforms, that in terms of marketing, it’s Christmas for all of us all year round!
Happy Holidays from everyone at Black Ink PR and we look forward to seeing you in 2016!