Margot Black on Qwoted’s Top 100 in PR

The Qwoted 100 is a quarterly ranking of the best PRs working in the industry today. These 100 represent the best agency and in-house communications professionals with the best stories to tell and the most compelling way of telling them.

Our algorithm is based on a number of key factors, including:
    •    Response speed to Reporters
    •    Number of positive interactions/conversations between PRs and Reporters
    •    Reporter Ranking
    •    Hit rate of pitches to positive replies from media

Qwoted’s index adjusts in real-time to evaluate 40,000 users and selects the best performers.