Spotlight Newsletter – Black Ink PR Client Win
(Behind the Scenes)
Featuring Our Latest Success Story:
Road 2 College’s TV Triumph
We’re thrilled to share a milestone moment for one of our esteemed clients, Debbie Schwartz, founder of Road2College.com. Debbie recently made a significant splash on national television as the featured expert on The Dr. Phil Show, in a compelling segment titled “Is College Worth It?”
This media win was no small feat, especially considering it was Debbie’s first-ever TV appearance. Here’s a brief look behind the scenes at the winning strategy crafted and executed by Black Ink PR that led to over 8 minutes of dedicated, highlighted expert TV time:
- Trusted Relationships: Our long-standing relationship with one of the show’s producers positioned us as the go-to agency when they needed an expert on college education.
- Clear, Captivating Messages: Collaborating closely with both the producer and Debbie, we honed in on key messages that were educational, inspirational, and perfectly tailored for the audience and Dr. Phil himself.
- In-depth Research: Our preparation included recent data, compelling stories, and critical facts to ensure the content was engaging and informative.
- Intensive Media Coaching: With rigorous media training, we helped Debbie present her insights in a way that was friendly, engaging, and authoritative. We even sprinkled in some humor to keep the audience and the host hooked!
- Ongoing Support: Our team remained in constant contact with both the show’s producers and Debbie, ensuring a flawless execution from start to finish. We were even able to help them secure one more participant for their segment when the need arose.
This behind-the-scenes effort led not only to an impactful TV segment on a crucial topic but also to a moment of personal triumph for Debbie. After her segment, Dr. Phil commended her professionalism with high praise, saying, “You must do a lot of this; you’re quite the pro.”
Watch the full episode on Merit+ at: https://www.meritplus.com/c/s/VQ2aB6Sp?episodeId=eGhgjw7r&play=1
Make Your Media Mark
Are you ready to become a media darling and elevate your business to new heights? At Black Ink PR, we specialize in turning experts into stars and businesses into news stories.
If you’re seeking more press visibility and want to share your unique story with the world, we’re here to make that happen. Reach out to us today — your next media win is just a conversation away.
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Don’t miss out on the opportunity to make your mark. For more details on how we can assist you, reach out to Black Ink PR today.
Together, we’ll capture the spotlight.
