PR Visionary – Media Maven – Trophy Wife
As the driving force behind award-winning boutique agency Black Ink PR, Margot Black is without doubt the woman you wish you’d hired years ago. Nobody knows how to get an audience’s attention like Margot does.
Her super skill is bringing order out of chaos and giving great focused messages that can travel the globe. She brings her creative vision to the company and the consumer.
A PR genie who makes PR dreams come true, Margot works with joy, dedication, strategy, efficiency and a welcome dash of humor.
With more than 20 year’s experience in hospitality, food, travel, tourism, lifestyle, creative entrepreneurs, entertainment, events and fashion PR, her savvy hands-on multi-platform approach to each campaign, ensures extraordinary results every time.
Social media has become another natural platform for her storytelling, passion and creativity. She enjoys working with entrepreneurs and creatives in this tech focused world.
While PR is her true love, Margot has also worked on all sides of the media. Alongside traditional print and radio campaigns, press trips and event planning, she also brings to the table her invaluable experience as a television writer/producer and media executive. She instinctively knows what kind of content TV, magazines, radio and internet outlets, as well as freelance journalists, are looking for when they’re packaging a segment or article. She can seamlessly work with you to secure product placement, locations for shoots and liaise with you on production schedules and budgets issues.
With today’s multi-media approach to publicity, this kind of insider knowledge is key to getting your product or place seen by the people that count.
In the last ten years, Margot’s work includes following hospitality/food/wine campaigns across all media platforms: Visit San Luis Obispo County and Sunset SAVOR the Central Coast Food and Wine Festival, Laguna Beach Food and Wine Festival, Red Lion Hotel Anaheim (hotel & national breakfast campaign) Walk Japan, Premier Tours, Hotel Maya/Restaurant & Wedding Location (in association with TheKnot.com), Chile Tourism, Denver Tourism (during the 2008 Democratic National Convention), Washington State Tourism, The Pacific Edge Hotel (hotel/bar/restaurant), The State of California (all food/wine/broadcast) North West Washington , The City of Kirkland (and food/wine festival), St. Petersburg, Clearwater, Florida, Arizona, and Monte Carlo Beach Hotel in the Principality of Monaco. In addition, she has worked on destination, tour operator, food, fashion and accessory campaigns for Oscar Nominees Gift Bags (clients contributed over $1.75million, securing coverage from the red carpet during the Oscars broadcast), Leon’s Fine Jewelry of Beverly Hills, Parade Design, Lotta Stensson Designs, Bed Hog, Blankyclips, Nikki’s Magic Wand, Love Leeves Pillows and FredaLA.com.
In her spare time, Margot is a trophy wife to her husband Rob, and perfect mother to their son Jett.