13
Oct 2022
5 Tips for a Powerful Publicity Campaign
5 Tips for a Powerful Publicity Campaign Publicity is a powerful tool that can help businesses of all sizes to achieve their goals. However, many business owners still don’t fully understand how to leverage PR for success. Here are five smart tips that you can use to get the most out of your publicity efforts: 1. Make sure your press release is newsworthy and has full visual support. A boring
06
Oct 2022
The Key to Your Marketing Kingdom
The Key to Your Marketing Kingdom Essential in today’s marketplace (ok, any marketplace, anywhere, ever) is that your consumer must know, like and trust you in order to buy from you. No trust, no leap of faith, no purchase. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can
A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point
09
Nov 2021
Lemonade Stand Lessons You Can Still Count On
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive growing up, your first experience with being an entrepreneur probably made a lasting impression. Some
26
Aug 2021
Do you know your marketing acronyms?
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call to ActionCTR – Click Through Rate = clicks ÷ impressions = CTR.CMS – Content Management
09
Aug 2021
5 Steps to Social Selling Success
5 STEPS TO SOCIAL SELLING SUCCESS The best place for any business to market and seek out new customers is obviously through social media. With the majority of customers across the globe engaging in one or more social media platforms, having space and ads floating through their newsfeeds can help you reach customers in a new way. With a social media funnel, you are able to take advantage of different
04
Aug 2021
FREE DESSERT – WHAT’S YOURS?
FREE DESSERT – WHAT’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets
07
Jul 2021
Content Strategy 101
Content Strategy 101 Your brand’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, in a place or format they engage with. Here are some important tips on how
TIKTOK GOES THE CLOCK – THREE STRATEGIES FOR SUCCESS But Where Does Your Consumer Engagement Go?Three Strategies for Success In this world of constantly changing technology, you have to be on top of your game. Unfortunately, it can be hard to keep up if you don’t know where to start… Fortunately, we can help with that. TikTok rewards engagement. Here’s how you get it: Educate Your Viewers People are curious
06
May 2021
3 Marketing Sins You Must Never Commit
3 Marketing Sins You Must Never Commit Marketing is the path to a successful business, but only if done right. Putting your message out in front of people can create customers, but it can also prove to be a waste of time and resources when not done correctly. Unfocused marketing is like flushing time and money down the toilet and no one wants to do that. While the perfect campaign
8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions Before you start, take some time to think. This is the essential first step. Consider your brand’s mission, purpose and whom you serve. Set a clear
26
Oct 2020
Your Website Is Your Most Powerful PR Tool
YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign. This invaluable weapon in your public
