Your Story Is Your Currency, and Visibility Always Wins.
Your company has a story. You have a story, everyone does. The question is, are you telling it?
Many business owners wait for the “perfect” moment to seek press. They wait for the next funding round, the big product launch, or the major milestone.
This is a mistake.
Your most powerful PR tool isn’t a massive budget; it’s consistency. The media, and your customers, value relevance. Being part of the conversation regularly is more impactful than a single, loud shout once a year.
Here’s your actionable tip for this week:
Identify one small, interesting thing happening in your business right now. It could be:
- A unique way you solved a customer’s problem.
- An internal company culture shift/win connected to current events or your bottom line.
- Your expert take on a current industry trend, or news event.
Now, share it. Post it on your LinkedIn. Write a short blog post. Tell that story to a journalist who covers your industry. You don’t need a press release for this one; a simple, direct, well researched and timely email will do.
Start telling your small stories consistently. Soon, they will build into a powerful narrative that no one can ignore.
If you don’t have time or bandwidth to amplify your voice or visibility, we’re always here to help.
