Kim Kardashian, the voluptuous reality TV star took what could be considered the biggest PR disaster possible – having a sex tape leaked onto the internet – and turned it into a multi-million dollar business. The Kardashian brand is now so strong that even Kim’s siblings, parents and boyfriends, are public figures. She has worked her sex appeal with crazy confidence and is also always on trend, often posting sultry pictures of herself online via her Twitter account, which means she can control her own publicity. Aside from five successful seasons of Keeping Up With the Kardashians, she is a diet system spokeswoman and has now turned her hand to producing reality TV shows. If you ever had a brand disaster would you know how to turn it to your advantage?