I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining

Five Rules for Product Launches on Social Media As well as being an excellent way to keep in touch with friends and family, social media is an incredible marketing platform. From major brands to micro-businesses and power users, thousands of social media presences have been born out of intelligent marketing. These presences have gradually been used to market products and services online. As the medium gained more traction and influence,

The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing is a great way to generate leads for your business. By providing helpful, informative content

MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions.  There are countless ways to incorporate these principles into your sales strategies and marketing messaging. Here’s a look at a few

“MARKETING CHAMPIONS” WITH MARGOT BLACK FROM BLACK INK PR So excited to speak with Howard Wolpoff in his “Marketing Champions” segment of Daily Ad Brief where we discussed various topics on Marketing, such as what what makes a good story. Give it a watch at Daily Ad Brief.com

BLACK INK PR WINS COVETED PRSA WESTERN DISTRICT’S “BEST IN THE WEST” AWARD Award Recognizes BIPR’s Outstanding PR Campaign for Comedy Gives Back’s “Laugh Aid” Live-Stream Event During Early Covid-19 Lockdown Los Angeles — September 30, 2021 – Black Ink PR (BIPR), a leading Los Angeles public relations boutique, today announced it has won the “Best in the West” Award bestowed by the Public Relations Society of America (PRSA) –

Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?”  When businesses work well, customers feel part of their tribe and return often with their dollars.  Everyone wants to do business with people they like. At best – your customers are your advocates and share

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your

Price.com Closes $10 Million Series Seed Funding Round Deal Placed with Leading Digital Industry Executives, VCs and Celebrities; Strategic Investment Enables Company to Scale Network Expansion and Product Development to Support Exponential User Growth View Release on PR Newswire SAN FRANCISCO, March 31, 2021 /PRNewswire/ — Price.com, the all-in-one money savings e-commerce platform, today announced a $10 million series seed funding round led by Ricky Caplin, Chairman of Caplin Family Offices, with participation from: Founders

Keifer Rowlands, Phoenix and L.A. Realtor, Joins LGBTQ Victory Fund’s Campaign Board Rowlands Excited to Jump into Politics with National LGBTQ Political Org View Release on PR Newswire LOS ANGELES, March 30, 2021 /PRNewswire/ — Keifer Rowlands, a Phoenix and Los Angeles-based realtor and out gay member of the LGBTQ community, today announced he has recently been accepted as an active member of the Victory Campaign Board (VCB), a subsidiary of the Victory Fund.  LGBTQ Victory Fund is the

CooltheClimate.com Launches Its Children’s Educational Website; Provides Free Interactive Offerings to Celebrate Earth Day View the Release on PR Newswire LOS ANGELES, March 16, 2021 /PRNewswire/ — In time for Earth Day, April 20, Cool the Climate, producer of educational and entertaining children’s digital games, comic books and videos about climate change, today announced its formal launch of free offerings for children, parents and K-to-6 schools. Home schoolers, educators, parents, and grandparents alike will

I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal,