Donald Trump\’s Secret Ingredients to Great PR


Donald Trump is a business magnate who has a sharp eye for making-money but also for taking ballsy career decisions that most people would shy away from. What’s more, he has stared adversity in the face and come out fighting. These days aside from his property and business deals he has managed to re-brand himself as a television presenter thanks to his inspired – and brave – decision to appear on The Apprentice. Re-launching himself as a TV personality has sealed his longevity and also raised awareness of the Trump brand. Do you have the balls to continually reinvent yourself to stay relevant in the public eye?

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