The Importance of a Good Reputation

Reputation Marketing will help take your business to the next level!


Good reputation marketing means money for the rest of your life.

You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business.

A good reputation in today\’s business world is more than your mom in high school saying don\’t wear your skirt too short.

Just one bad review on social media can send your bottom line into a tailspin. It can blaze across the internet like wildfire and stop your business from growing.

So keep your reputation clean (your mom was right) and learn how to deal with negative reviews which could be presenting a warped picture of your business.

What people say about you online has become the number one indicator of your company\’s quality, reliability, professionalism and skill. Thankfully, a negative can almost certainly be turned into a positive if it\’s dealt with correctly.

The problem is that most business still don\’t think they need to attend to their reputation online. But this is your brand we are talking about – and unfortunately negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them.

We want you to show off your best side and be trusted, so here\’s what to do:

Make sure all your social media is clean and professional, including all photographs.
Monitor what is being said about you online – and address all negative reviews directly. Say sorry if necessary.
Google yourself every now and then to see what is heading up the search. Set google alerts to stay on top of information being posted about you.
Encourage your customers to say positive things about you online.
Talk to your customers – interact with them regularly online be it via Facebook, Twitter, LinkedIn, Instagram or Pinterest.

If you can\’t do any of that for yourself, then get in touch with me at Black Ink PR. Our Reputation Marketing service is designed to take your business to the next level.

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