The ALS Ice Bucket Challenge PR Brilliance: “Fear Not Thy Budget”
THE ALS ICE BUCKET CHALLENGE PR BRILLIANCE: “FEAR NOT THY BUDGET” Congratulations to Pete Frates and the ALS Ice Bucket Challenge, the first charity fundraiser to be inducted into Black Ink’s prestigious PR PRO Winner’s Circle! You’ve seen it and you may have even been nominated – and completed – the ALS Ice Bucket Challenge, …
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