August 2014

THE ALS ICE BUCKET CHALLENGE PR BRILLIANCE: “FEAR NOT THY BUDGET” Congratulations to Pete Frates and the ALS Ice Bucket Challenge, the first charity fundraiser to be inducted into Black Ink’s prestigious PR PRO Winner’s Circle! You’ve seen it and you may have even been nominated – and completed – the ALS Ice Bucket Challenge, …

The ALS Ice Bucket Challenge PR Brilliance: “Fear Not Thy Budget” Read More »

Not everything you do will be a success but sometimes, those hard-to-swallow failures can become your best friend. As Albert Einstein once said, “If you’ve never failed, you’ve never tried anything new.” And really, who wants to do the same thing over and over again? I did stand up comedy for years and loved it …

Spin It to Win It: Why Failure Is Your PR Friend Read More »