THE OLD FASHIONED WAY TO SUCCEED IN BUSINESS: Customer Service Good old fashioned service will never go out of style. Business might be lead by technology, metrics and economics but at the heart of any successful business is exemplary service. What I’ve learned during my long career as a publicist is that your work should always be done with love, passion and care. Your job is to think about the

GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, Instagram has 800 million users and now one billion people use Facebook.  If just a

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of wine. With the rise of Instagram and social media the idea of escape has never

EARNED, OWNED AND SOCIAL MEDIA EXPLAINED   At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It’s difficult to grasp why you need something if you don’t understand it. So here’s what they are and why

NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You’re Busy The biggest key to business success is to market when you’re busy. So when people tell me they are too busy to market I know they are doomed. Either you’re doing it yourself or you’re giving it to someone else to do – but you must be consistent, you must have a strategy and you

MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly at certain types of people, giving them a safe market position within a particular subculture.

HELLO FROM HOLLYWOOD! We had a facelift, need one too?   Hello from the showbiz capital of the world! We’re sorry that we’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out our fresh new website update at www.blackinkpr.com It’s such a good nip and tuck, you’d

A PUBLICIST’S GUIDE TO CLASSY, SHAMELESS SELF-PROMOTION   I have a revelation for you and it’s probably not what you’re expecting from this mailer. It’s this: successful self-promotion has nothing to do with you, it’s a way of being of service to others. Self-promotion is not just about shouting the loudest or being the most obnoxious, in fact, it’s the exact opposite. From my experience I know that consistent, creative

Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics:  A key element of strategy, tactics are actions carefully planned to achieve a specific

THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM   If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that worked to build your business yesterday might be outdated tomorrow. That can make it tricky

NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING “UNIGNORABLES”   There are four things you have to pay attention to when marketing your business. I call them ‘the unignorables’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This quality quartet will form the basis of your success as a business owner, and are