NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You’re Busy The biggest key to business success is to market when you’re busy. So when people tell me they are too busy to market I know they are doomed. Either you’re doing it yourself or you’re giving it to someone else to do – but you must be consistent, you must have a strategy and you
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly at certain types of people, giving them a safe market position within a particular subculture.
HELLO FROM HOLLYWOOD! We had a facelift, need one too? Hello from the showbiz capital of the world! We’re sorry that we’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out our fresh new website update at www.blackinkpr.com It’s such a good nip and tuck, you’d
A PUBLICIST’S GUIDE TO CLASSY, SHAMELESS SELF-PROMOTION I have a revelation for you and it’s probably not what you’re expecting from this mailer. It’s this: successful self-promotion has nothing to do with you, it’s a way of being of service to others. Self-promotion is not just about shouting the loudest or being the most obnoxious, in fact, it’s the exact opposite. From my experience I know that consistent, creative
08
May 2018
Figuring Out Your Strategy and Tactics
Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics: A key element of strategy, tactics are actions carefully planned to achieve a specific
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that worked to build your business yesterday might be outdated tomorrow. That can make it tricky
NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING “UNIGNORABLES” There are four things you have to pay attention to when marketing your business. I call them ‘the unignorables’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This quality quartet will form the basis of your success as a business owner, and are
HOW TO MAKE THE MEDIA LOVE YOU More Good Stuff You Need to Know There’s nothing more intoxicating to the media than someone who has a powerful message, a strong brand and great delivery. You never want to miss an opportunity when the media shoot their cupid’s arrow in your direction so it’s up to you to shine and show that you’re ready for a date with destiny. To do
25
Jan 2018
The Professional Life of Your Personal Brand
THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: ‘How you do anything is how you do everything.’ It’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal and professional you, there is no separation of work and state. It’s over. Who you
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware of at all times. Here they are: 1. Not Marketing at All The worst marketing
WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where they went wrong but you should really allow yourself a moment to look at what you
12
Dec 2017
What is Your Millennial Sales Strategy?
WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less insight into what makes millennials tick than was the case for any previous generation. One