I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining

Five Rules for Product Launches on Social Media As well as being an excellent way to keep in touch with friends and family, social media is an incredible marketing platform. From major brands to micro-businesses and power users, thousands of social media presences have been born out of intelligent marketing. These presences have gradually been used to market products and services online. As the medium gained more traction and influence,

A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point

The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing is a great way to generate leads for your business. By providing helpful, informative content

MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions.  There are countless ways to incorporate these principles into your sales strategies and marketing messaging. Here’s a look at a few

How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive growing up, your first experience with being an entrepreneur probably made a lasting impression. Some

DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call to ActionCTR – Click Through Rate  =  clicks ÷ impressions = CTR.CMS – Content Management

Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?”  When businesses work well, customers feel part of their tribe and return often with their dollars.  Everyone wants to do business with people they like. At best – your customers are your advocates and share

5 STEPS TO SOCIAL SELLING SUCCESS The best place for any business to market and seek out new customers is obviously through social media. With the majority of customers across the globe engaging in one or more social media platforms, having space and ads floating through their newsfeeds can help you reach customers in a new way. With a social media funnel, you are able to take advantage of different

FREE DESSERT – WHAT’S YOURS? My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years.  But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets

Content Strategy 101 Your brand’s content will only be as effective as the strategy you use to create and promote it. Otherwise, you will miss out on reaching a large segment of your target audience. You need to make sure your content is speaking to your audience in a way that is relevant to them, in a place or format they engage with.  Here are some important tips on how

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your