Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online. All hail the mighty force of Google.
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Sep 2019
How to Use Instagram Stories for Your Business
HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so! Instagram Stories are not only fun but also enormously
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Aug 2019
6 Ways to Connect with a Journalist
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time. The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage
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Jul 2019
CUSTOMER EXPERIENCE: Your #1 Worry
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night
EVERYTHING IS PR (WHETHER YOU THINK IT IS OR NOT) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, every fragment of information you share is PR. All the information you put out into the world
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Jun 2019
Free dessert – What’s yours?
My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets everyone with the biggest smile
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Apr 2019
How NETFLIX Has Influenced Marketing
How NETFLIX Has Influenced Marketing When it comes to modern viewing habits everybody gets what they want, when they want it. Netflix has made immediate gratification possible and that’s where your marketing needs to be. People should to be able to connect with you while wearing their pajamas from the comfort of their couch, on their schedule and when it’s convenient for them. With Netflix it’s a case
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Apr 2019
Why Your Marketing Needs To Be Memorable
Why Your Marketing Needs To Be Memorable In marketing the only way to stand out is to be memorable, and the key to doing that is to make it both intentional and emotional. Your message needs to be true to whatever product or service you’re offering. It should to be clear and empathetic. Ultimately, your marketing must satisfy enough purchase-decision needs to enable the customer to take the next step. But to
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Mar 2019
Why Imaginary People Don’t Buy
WHY IMAGINARY PEOPLE DON’T BUY Marketing works well when it’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that you can solve. You need to work out where this person lives, what they want,
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Mar 2019
Are You the Problem with Your Marketing?
ARE YOU THE PROBLEM WITH YOUR MARKETING? In marketing you need commitment, consistency and a plan. At Black Ink PR we are dedicated to helping small and medium businesses that need to outsource their marketing. We’re like a CMO for those who don’t have full time staff, the resources or can’t manage it themselves. But no matter who is doing your marketing, you still need to show up and participate in some
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Feb 2019
How Visibility Breeds Familiarity
HOW VISIBILITY BREEDS FAMILIARITY Essential in today’s marketplace is that your consumer must know, like and trust you. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can be prompted into buying things they might not initially want and then be swayed to the fact that they really need them
PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in
