I tried a “free sample” from an app named “Artleap” and then purchased the upgraded version. What a surprise? And Happy Chinese New Year to all who celebrate. Five Power Product Promos That Work Marketing is a lot like love. They both come from creating a positive emotional connection with a person (or brand) through a series of positive interactions or transactions that build affinity and become habitual, and hopefully loyal,

8 Marketing Resolutions For 2021 You Can Actually Keep 2020 may have taught us a thing or two about best laid plans… But this year, we’re setting resolutions that are invaluable for your marketing strategy and, better yet, easy to keep! Set Your Intentions  Before you start, take some time to think. This is the essential first step. Consider your brand’s mission, purpose and whom you serve. Set a clear

The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to

YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign.  This invaluable weapon in your public

3 TIPS – HOW TO GET MORE MEDIA Quick Tips to Help You and Your BusinessStand Out All businesses need attention, positive attention, from their target audience. Good PR and marketing take some focus, critical thinking and strategy to have your customers find you and appreciate you, and the rewards are worth it. When you advertise your business, you pay someone to tell the marketplace about its features and benefits and

HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject

SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase “in these unprecedented times?” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat – find your own way and your own voice.  Consumers are spending record amounts of

WALK THE TALK:Living Up to Your COVID-19 Promises Remember when you carefully crafted those initial emails to your customer base regarding your COVID-19 response? It feels like a lifetime ago, doesn’t it? Now, you’ve moved to notifying your customers about all the amazing policies and procedures you will implement to keep them safe as you’re open. These plans are all well and good, but you’ve got to make sure you

THE NEW WORLD OF MARKETING IS HUMAN The world of marketing has changed drastically. For your business, that means you’ll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at a place of much deeper storytelling, it has an importance of not only addressing the

Hello all! Hope everyone is managing to stay safe and healthy.Times are pretty unusual. It seems like many of us are watching a lot more Netflix than we typically do. A recent deep dive into the platform’s  Tiger King (I never thought I’d watch but I caved into the dark side and did) yielded some simple, powerful PR and marketing lessons. Here are my top three… THREE PR LESSONS FROM THE TIGER

HOW DO YOU KEEP THE MEDIA AND MARKETING LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in the same way you

10

Feb 2020

Spread the Love

SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While you may not be able to send each one a Valentine’s card via snail mail