How NETFLIX Has Influenced Marketing When it comes to modern viewing habits everybody gets what they want, when they want it. Netflix has made immediate gratification possible and that’s where your marketing needs to be.   People should to be able to connect with you while wearing their pajamas from the comfort of their couch, on their schedule and when it’s convenient for them.   With Netflix it’s a case

Why Your Marketing Needs To Be Memorable In marketing the only way to stand out is to be memorable, and the key to doing that is to make it both intentional and emotional. Your message needs to be true to whatever product or service you’re offering. It should to be clear and empathetic. Ultimately, your marketing must satisfy enough purchase-decision needs to enable the customer to take the next step. But to

WHY IMAGINARY PEOPLE DON’T BUY Marketing works well when it’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that you can solve. You need to work out where this person lives, what they want,

ARE YOU THE PROBLEM WITH YOUR MARKETING? In marketing you need commitment, consistency and a plan. At Black Ink PR we are dedicated to helping small and medium businesses that need to outsource their marketing. We’re like a CMO for those who don’t have full time staff, the resources or can’t manage it themselves. But no matter who is doing your marketing, you still need to show up and participate in some

HOW VISIBILITY BREEDS FAMILIARITY Essential in today’s marketplace is that your consumer must know, like and trust you. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can be prompted into buying things they might not initially want and then be swayed to the fact that they really need them

PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE?   PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in

IN PRAISE OF THE ART OF MARKETING I truly believe that marketing is a form of love. It is an art form that can bring joy, a huge sense of achievement and extraordinary results in business. Marketing in its purest sense speaks to humanity one-to-one in a way that it reaches many. It is so much more than just throwing anything at a wall to see if it makes you

WHY MAKE A WISH WHEN YOU CAN MAKE A PLAN Dear Beautiful People, I want you to succeed in 2019. However, I cannot believe how many times I meet people without any plan. As founding father Benjamin Franklin famously said: “If you fail to plan, you are planning to fail.” There is an epidemic of distraction in the world right now and if you have no business plan then you

THE OLD FASHIONED WAY TO SUCCEED IN BUSINESS: Customer Service Good old fashioned service will never go out of style. Business might be lead by technology, metrics and economics but at the heart of any successful business is exemplary service. What I’ve learned during my long career as a publicist is that your work should always be done with love, passion and care. Your job is to think about the

GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, Instagram has 800 million users and now one billion people use Facebook.  If just a

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of wine. With the rise of Instagram and social media the idea of escape has never