HOW TO BECOME AN SME (SUBJECT MATTER EXPERT) ON LINKEDIN LinkedIn has become the leading B2B social media platform around the globe. In order to compete for the attention of your audience on such a big scale, you need to be a recognized Subject Matter Expert or SME. Here are just a few things to keep in mind as you build your reputation as a reliable expert on your subject

SUREFIRE WAYS TO SUCCEED ON SOCIAL MEDIA NOW Are you tired of hearing the phrase “in these unprecedented times?” Join the club! Yes, we know, it’s unusual and wonky. In a world that has gone digital-first quickly, it’s easy to be overwhelmed and resort to the same old phrases and ideas. But don’t copy cat – find your own way and your own voice.  Consumers are spending record amounts of

WALK THE TALK:Living Up to Your COVID-19 Promises Remember when you carefully crafted those initial emails to your customer base regarding your COVID-19 response? It feels like a lifetime ago, doesn’t it? Now, you’ve moved to notifying your customers about all the amazing policies and procedures you will implement to keep them safe as you’re open. These plans are all well and good, but you’ve got to make sure you

THE NEW WORLD OF MARKETING IS HUMAN The world of marketing has changed drastically. For your business, that means you’ll either be keeping up or risk losing customers. Marketing is no longer a bunch of spam emails, cold intro or an opportunity to “throw it against the wall” and see what sticks. Currently, marketing is at a place of much deeper storytelling, it has an importance of not only addressing the

Hello all! Hope everyone is managing to stay safe and healthy.Times are pretty unusual. It seems like many of us are watching a lot more Netflix than we typically do. A recent deep dive into the platform’s  Tiger King (I never thought I’d watch but I caved into the dark side and did) yielded some simple, powerful PR and marketing lessons. Here are my top three… THREE PR LESSONS FROM THE TIGER

HOW DO YOU KEEP THE MEDIA AND MARKETING LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in the same way you

10

Feb 2020

Spread the Love

SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While you may not be able to send each one a Valentine’s card via snail mail

Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online.  All hail the mighty force of Google.

HOW TO USE INSTAGRAM STORIES FOR YOUR BUSINESS Any creative business owner will tell you that to catch your audience’s attention, you have to learn how to adapt to new platforms. The impact of Instagram on consumers is undeniable. So, if you have ever thought of using this platform to elevate your business, now is the perfect time to do so!  Instagram Stories are not only fun but also enormously

6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time.  The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage

CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience.  Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night

EVERYTHING IS PR (WHETHER YOU THINK IT IS OR NOT) PR is everything. Public relations should be at the forefront of every choice you make for you or your company. Think your company can’t afford to hire a publicist? We think you can’t afford not to. Every photo you share, every word you share, every fragment of information you share is PR. All the information you put out into the world