Essential in today’s marketplace (ok, any marketplace, anywhere, ever) is that your consumer must know, like and trust you in order to buy from you. No trust, no leap of faith,no purchase.Essential in today’s marketplace (ok, any marketplace, anywhere, ever) is that your consumer must know, like and trust you in order to buy from …
5 Tips for a Powerful Publicity Campaign Publicity is a powerful tool that can help businesses of all sizes to achieve their goals. However, many business owners still don’t fully understand how to leverage PR for success 5 Tips for a Powerful Publicity Campaign Publicity is a powerful tool that can help businesses of all …
I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you\’re like most business owners, you\’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand\’s overall look and feel? If not, you may …
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Five Rules for Product Launches on Social Media As well as being an excellent way to keep in touch with friends and family, social media is an incredible marketing platform. From major brands to micro-businesses and power users, thousands of social media presences have been born out of intelligent marketing. These presences have gradually been …
A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That\’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can\’t, the delete button …
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The 5 Most Effective Lead Generation Strategies Generating leads for a business is essential for growth. However, it can be difficult to know which lead generation strategy is best for your company. There are many ways to generate leads, especially online. The key is finding what works best for your business. Content Marketing Content marketing …
MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions. There are countless ways to incorporate …
How to Use Your Lemonade Stand Experience to Succeed in Business Lemonade stands have been teaching kids about how to run a business for generations. Remember the old Peanuts cartoon where Lucy dispenses advice instead of drinks for five cents, and then Snoopy undercuts her for two cents? Even if your neighborhood was less competitive …
DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call …
Three Super Simple Tips to Improve Your Businesses “Likeability Factor” (Especially if you have a challenging topic) Don’t know where to start somedays? Start by asking “How can my business be more friendly and approachable?” When businesses work well, customers feel part of their tribe and return often with their dollars. Everyone wants to do …
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