“MARKETING CHAMPIONS” WITH MARGOT BLACK FROM BLACK INK PR So excited to speak with Howard Wolpoff in his “Marketing Champions” segment of Daily Ad Brief where we discussed various topics on Marketing, such as what what makes a good story. Give it a watch at Daily Ad Brief.com

The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists’ attention is fierce. So what can you do to improve the effectiveness of your company’s press relations, and help your releases