The Professional Life of Your Personal Brand

THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND   Entrepreneur and CD Baby founder Derek Sivers once said: ‘How you do anything is how you do everything.’ It’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal and professional you, there is no separation of work and state. It’s over. Who you