HASHTAG HARMONY: FIVE RULES TO MAKE YOUR HASHTAGS SING   Social media is now so slick and sassy that the once humble hashtag has become a powerful marketing tool. Every media platform now uses hashtags to engage their audience because a well planned hashtag campaign can take an idea that is good in its inception, and elevate it to extraordinary. Take the ALS charity organization – their hashtag,  #icebucketchallenge took their campaign

HOW TO NAIL THE CUSTOMER EXPERIENCE: Making the people who pay you money feel good about spending it. Recently, I had an experience that made me take a long hard look at the essence of customer experience, and what as business-owners, we want our clients to feel when they interact with us. I would hope that my clients feel helped and heard but these two experiences have now made me