The Truth About Brand Communities (and How to Best Build Yours) Have you thought about what brings people together? Real connection and strong communities don’t form by accident—they’re carefully crafted with purpose. After witnessing the importance of community during turbulent times, like the recent fires in Los Angeles, it’s clear that building a thriving …
Hello *|FNAME|*, 2025 is just around the corner—which means it’s time to make sure your business is ready to stand out, thrive, and grow in the new year. From publicity pitches and marketing trends to social media must-dos, here are 5 key areas to focus your energy on for you and your business in 2025 …
5 Essential Things to Focus on in 2025 for Maximum Success Read More »
In today’s fast-paced media landscape, standing out is essential for success. Yet, many fall into the trap of common media and messaging missteps. Let’s ensure you’re not one of them. Today, in honor of Halloween I’m unraveling the 7 Scary Media and Messaging Mistakes to Avoid to help you sharpen your media strategy and enhance …
Welcome to the Power of Media Exposure In the fast-paced world of business, standing out amidst the noise is critical. At Black Ink PR, we believe in the power of media results to transform your brand’s visibility and amplify your expertise. Today, we want to share an inspiring success story that demonstrates the impact …
3 Essential Elements of Successful Business Branding Branding is a crucial part of growing and maintaining a successful business. Most of the time, people choose a product or a business because of the brand. And when choosing to spend more money on a product, it’s almost always because of the brand promise. Building a …
In a world crowded with noise, how do you ensure your business stands out? The answer is simple yet profound—own your own story. Publicity is the perfect tool to take control of your narrative. If you don’t own your story, someone else will, and it might not be the story you want them to tell …
Black Ink Founder and CEO Margot Black is excited to be included in this article by Michael Toebe in Communication Intelligence Magazine that discusses a hiring approach that works for Meta CEO Mark Zuckerberg. She’s a big fan of deep focus and appreciate Zuckerberg’s affinity for the same. Read the story
– And Unlock New Opportunities for Your Business We all strive to create memorable experiences for our customers, but sometimes the simplest gestures can have the most profound impact. On a recent family vacation in Ibiza, we found ourselves looking for a place to eat dinner one night. We happened to wander past the …
Five Reasons Why You Need to Leave Your Gate Open Read More »
I rarely send out someone else’s writing or report, however this is such important and well-organized information for your business, had to share. It’s a long article, and I’m giving you a quick summary below. In today’s rapidly evolving, super segmented, marketplace, understanding the unique shopping habits of different generations is crucial for crafting effective …
Unlock the Secrets to Generational Shopping Preferences Read More »
August brings the perfect opportunity to strategize for the upcoming and lucrative HOLIDAY SEASON. This pivotal month marks the beginning of serious media possibilities and exposure. We include in our packages strategic holiday planning, visual strategy, social strategy, and ads strategy presenting a prime opportunity to secure editorial media at advantageous rates (our lowest …
