My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so …
How NETFLIX Has Influenced Marketing When it comes to modern viewing habits everybody gets what they want, when they want it. Netflix has made immediate gratification possible and that\’s where your marketing needs to be. People should to be able to connect with you while wearing their pajamas from the comfort of their couch, …
Why Your Marketing Needs To Be Memorable In marketing the only way to stand out is to be memorable, and the key to doing that is to make it both intentional and emotional. Your message needs to be true to whatever product or service you’re offering. It should to be clear and empathetic. Ultimately, your marketing …
WHY IMAGINARY PEOPLE DON\’T BUY Marketing works well when it\’s targeted, but you need know who you are selling to. For that to happen every business needs to know their customer avatar. But what is that exactly? Customer Avatar An avatar is a representation of a person who is real and has real problems that …
ARE YOU THE PROBLEM WITH YOUR MARKETING? In marketing you need commitment, consistency and a plan. At Black Ink PR we are dedicated to helping small and medium businesses that need to outsource their marketing. We\’re like a CMO for those who don\’t have full time staff, the resources or can\’t manage it themselves. But no matter …
HOW VISIBILITY BREEDS FAMILIARITY Essential in today\’s marketplace is that your consumer must know, like and trust you. Social media marketing, publicity and content marketing can all be great assets to you and your business. The more you see something, the more familiar you feel with it. People can be prompted into buying things they might …
THE OLD FASHIONED WAY TO SUCCEED IN BUSINESS: Customer Service Good old fashioned service will never go out of style. Business might be lead by technology, metrics and economics but at the heart of any successful business is exemplary service. What I\’ve learned during my long career as a publicist is that your work should …
GREAT MARKETING: Make It Picture Perfect People will always share a moment that is picture perfect. Social media is full of excited travelers who regularly upload their vacation photos. In 2018 it\’s become second nature to share. And why not? Everyone is online these days. The figures are astounding; Twitter now has 335 million users, …
WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN There are very few things in life that don\’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client …
Why You Should Update Your Marketing and PR Often Read More »
TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you\’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of …
Travel PR: Are You Giving People Enough Reason to Escape? Read More »
