TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you\’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of …
Travel PR: Are You Giving People Enough Reason to Escape? Read More »
EARNED, OWNED AND SOCIAL MEDIA EXPLAINED At Black Ink PR & Marketing we approach media in three ways; through Earned Media, Social Media and Owned Media. Integrated skillfully, these essential elements can propel you from the bleachers to the diamond. But what exactly is earned, owned and social media? It\’s difficult to grasp why …
NO-ONE EVER GOES TO THE EMPTY RESTAURANT. Why You Need to Market When You\’re Busy The biggest key to business success is to market when you\’re busy. So when people tell me they are too busy to market I know they are doomed. Either you\’re doing it yourself or you\’re giving it to someone else …
Here\’s How to Market When You\’re Busy – Key to Success Read More »
MARKETING TRIBES: Set Your Brand Apart by Joining a Subculture Some huge brands, such as Coca-Cola and McDonalds, try to appeal to almost everyone, and they make huge profits around the world. But not every brand can appeal to everyone. Some brands, such as Mountain Dew and Pabst Blue Ribbon are aimed much more directly …
Marketing Tribes: Set Your Brand Apart by Joining a Subculture Read More »
Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here\’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. …
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that …
The 10 Most Common Marketing Mistakes, and How to Avoid Them Read More »
NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
The “Unignorables” for your PR and Marketing today Read More »
THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: \’How you do anything is how you do everything.\’ It\’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal …
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …
6 Costly Marketing Mistakes You Can\’t Afford to Make Read More »
WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less …
