Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn\’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn\’t stuck in yesteryear, but instead is utilizing marketing\’s role in today\’s global marketplace? …
The Value of Effective Marketing Begins with the Customer Read More »
The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists\’ attention is fierce. So what can …
SEVEN WAYS TO ENSURE YOUR PRESS RELEASES GAIN TRACTION FOR WIDER PUBLICITY Read More »
NEVER TOO HUNGOVER PRESENTS 10 FUN FACTS ABOUT MEMORIAL DAY WEEKEND; Invites You to Celebrate AND Feel Great the Next Morning Las Vegas, NV – May 24, 2017 – Never Too Hungover, the nation’s leader in the budding hangover prevention/recovery category, is thrilled to report that Memorial Day Weekend, the holiday Americans consider the official …
Never Too Hungover Presents 10 Fun Facts About Memorial Day Weekend Read More »
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …
5 Must-Know Techniques That Get Return Customers for Your Business Read More »
Los Angeles, CA — Nov. 18, 2016 – Black Ink PR (“BIPR”), a boutique PR agency specializing in global tourism, travel and lifestyle brands, today announced it is pleased and proud to have won two PRism “Awards for Excellence” at the 52nd Annual Public Relations Society of America – L.A. (“PRSA-LA”) Awards Show. PRSA-LA is …
Black Ink PR Wins Two PRism Awards at PRSA-LA 52nd Annual Awards Read More »
WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I\’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong …
Wrapping Up the Marketing Year and Planning PR Ahead Read More »
IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it\’s become one of the number …
Plan to Try Something New in Your Next Marketing Plan Read More »
