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Huge TV Publicity Win, Here’s How to Get Yours (behind the scenes breakdown)

Spotlight Newsletter – Black Ink PR Client Win (Behind the Scenes) Featuring Our Latest Success Story: Road 2 College’s TV Triumph We’re thrilled to share a milestone moment for one of our esteemed clients, Debbie Schwartz, founder of Road2College.com. Debbie recently made a significant splash on national television as the featured expert on The Dr. Phil Show, in …

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How a Brand Turned a Legal Lemon into Lemonade Where Wit and Branding Collide

This issue of our newsletter brings you an anecdote of marketing ingenuity and offers a sip of creative inspiration that might just quench your thirst for out-of-the-box thinking. Our narrative unfurls around a recent product launch with a story so captivating; it’s bound to energize your marketing strategies.   Liquid Death’s Unconventional Twist A refreshing …

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I’m With the Brand (Common brand identity mistakes and how to avoid them)

I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you\’re like most business owners, you\’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand\’s overall look and feel? If not, you may …

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A Winning Press Release – the Ultimate Guide to Getting It Right

A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That\’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can\’t, the delete button …

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MARKETING PSYCHOLOGY

MARKETING PSYCHOLOGY: 4 Tactics to Make Customers Sell Themselves Implementing sales tactics based on psychological principles doesn’t mean using deceptive or dishonest means to somehow trick your prospects into making a purchase. Instead, it focuses on taking note of certain sentiments and biases that may influence consumer buying decisions.  There are countless ways to incorporate …

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