I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining

  FIVE BRAND BUILDING BLOCKS FOR 2015 2015 is all about finding a way to allow your brand to evolve. There has never been a better time to look at how you can move with the times and focus on what you can change for the better. You don’t have to be perfect, you just have to be a perfect fit for your client and their problems. You need to