My husband’s family loves this little Italian restaurant in the Valley. It’s non-descript, average sized sign, and the first time I walked in I realized I’d been passing it by for years. But not my husband’s clan. They love it. And have been returning for generations. And bringing everyone they know. What makes it so special? The owner. He stands at the door and greets everyone with the biggest smile
Business has not always embraced the concept of marketing. Until the 1950s, marketing as a way to reach customers didn’t exist. Unfortunately, many businesses are still stuck in the past where marketing is concerned. So how do you ensure your business isn’t stuck in yesteryear, but instead is utilizing marketing’s role in today’s global marketplace? You have to understand the value of the marketing concept and where to put the
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. Even fully satisfied customers may end up never returning because they were lured by other
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