WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less insight into what makes millennials tick than was the case for any previous generation. One

  3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS   Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to Accenture, millennials will spend $600 billion this year. As a business owner, how can you