I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining
THE 10 MOST COMMON MARKETING MISTAKES, AND HOW TO AVOID THEM If you want to run a successful business, you need to master the skill of marketing. Marketing is how you make your business known, attract customers, and entice them to return again and again. Marketing trends are always changing, and the methods that worked to build your business yesterday might be outdated tomorrow. That can make it tricky
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware of at all times. Here they are: 1. Not Marketing at All The worst marketing
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