TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of wine. With the rise of Instagram and social media the idea of escape has never
5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things like hotel reviews, destination overviews, flight comparison websites, travel blogs and a wealth of other
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