BRANDING LESSONS FROM A 12 YEAR OLD When Asia Newson appeared on The Ellen Show earlier this year, she proved that even a confident 12 year old could teach us grown ups a few things about branding. That kid has got it down. http://www.superbusinessgirl.com/ Bright, personable and focused, she is the CEO of Super Business …
IN YOUR NEXT MARKETING PLAN, PLAN ON SOMETHING NEW This newsletter has become one of my favorite ways to reach out, educate and entertain. It was something I started three years ago and means that I now reach thousands of people via email, Twitter and Facebook. As a result it\’s become one of the number …
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Black Ink PR Wins Two Prism Awards at PRSA-LA 51st Annual Awards Los Angeles, CA — Nov. 9, 2015 – Black Ink PR (“BIPR”), a boutique public relations agency specializing in global tourism, travel, lifestyle brands and entrepreneurs, today announced it won two major Awards for Excellence at the 51st Annual PRSA-LA PRism Awards Show …
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HOW TO SPEAK IN SOUNDBITESNobody has time for you anymore. At least not as much as you might hope they would. We absorb so much information now that to effectively communicate you need to be able to get your message across clearly, concisely and quickly in one pithy soundbite. Here are four tried and tested …
NOT A SELFIE IN THE BUNCH 7 Pictures Every Business Must Post on Social Media Your business may be ready for its close-up, but before you upload shots to social media, make sure you snap strategically. Here are the seven types of pictures to post in order to engage consumers and drive your sales. Invest in a …
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HOW TO GRAB THE ATTENTION OF A GOLDFISH Human beings now have shorter attention spans than goldfish. Are you still with me? Great. I\’ll keep this brief. According to scientists, our tech-driven age has left humans with such a short attention span that even the humble goldfish can hold a thought for longer. Microsoft …
Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
1. It\’s Not Happening Overnight The reason your story isn\’t happening immediately is complex. One thing I\’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don\’t know anyone who will print a crappy story just because I know them. I\’d rather bank on my …
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WELCOME TO THE WINNERS CIRCLE, JAVISTA COFFEE SHOP Winner Best Yelp Attitude Congratulations to Javista, the first coffee shop to be indoctrinated into Black Ink PR’s prestigious Winner’s Circle. Why? Because Javista has not only inspired us to have faith in what we are selling, but to take every aspect of social media and use it to our …
Best Yelp attitude featured here. Try this if you dare… Read More »
Content marketing has long been an effective strategy for building leads, developing prospects, and making sales. The strategy is an established one from startups to blue chips, primarily because it has been proven to work. A successful content marketing campaign can help to establish stories, concepts, and brand values in the eyes of consumers, …
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