THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT\’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it\’s about news. Yes, it\’s about other things but public relations is news. That\’s what drives it. Literally, it\’s the word \’new\’ with an \’s\’. If it\’s new it makes news, …
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DON\’T BE AFRAID OF CORPORATE CRITICISM (AND BELIEVE IN UNICORNS) I can\’t remember the last time I left my desk at 10:30am on a workday morning to go to Starbucks. But I did just that last week because of a disgruntled barista and an unusual sugary beverage called a Unicorn Frappaccino. I didn\’t …
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YOUR 5 POINT PUBLIC RELATIONS PRESCRIPTION Public Relations plans are more important to businesses than ever before. With the Internet finding its way to every phone and home, it\’s easier to stay connected to customers and construct marketing plans with enormous reach. It\’s up to you to meet this challenge head on, and …
5 MUST-KNOW TECHNIQUES THAT GET RETURN CUSTOMERS FOR YOUR BUSINESS Attracting customers is not as difficult as it sounds. People are generally open to trying new products and services, if you angle your offering correctly, provide value and have the right combination of public relations and marketing. Your real problem is getting return customers for your business. …
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I get asked this question all the time: What should my business be doing on social media? In my experience there are 4 things you should ask yourself about your company\’s social media. Does your social media… Engage? Enlist? Educate? Entertain? For maximum engagement, your social media has to offer all \’4 E\’s\’ in equal …
HOW TO IMPROVE ENGAGEMENT ON FACEBOOK FOR BETTER POST REACH Back in the old days, Facebook showed all of your posts to all of your fans. Today\’s post reach is much more limited, averaging at around 15 percent of your audience per post. Engagement is one of the biggest things Facebook thinks about …
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TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons …
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HOW TO MAKE THE MEDIA LOVE YOU The name Bill Gates might not immediately conjure up a vision of chocolate-shaped hearts and flowers but you should love him for this one quote, if nothing else: “If I were down to my last dollar, I would spend it on public relations”. Has the Microsoft billionaire made …
IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and …
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HOW TO DANCE YOUR WAY INTO MY MARKETING HEART Resolution time. Early January and I\’m in the kitchen cooking with my husband. We\’re talking about our goals for the year and having some fun. On a professional level, I run a Los Angeles public relations boutique. On a personal level, I want to dance …
