5 TIPS FOR CREATING VIRAL CONTENT Not a week goes by without someone asking me “How do I get my content to go viral?” Get a dancing baby or cat in your family and inquire about sponsorships. Ok, there are a few other techniques too. Publishing viral content is one of the best marketing …
8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for …
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LOS ANGELES MARKETING: WELCOME TO THE WINNER\’S CIRCLE, BRANDED-TO-PERFECTION AND ALWAYS OPEN – MILT & EDIE\’S DRYCLEANERS! When it comes to Los Angeles marketing, there are some companies that get it right. Congratulations to Milt & Edie\’s, the first drycleaners to be indoctrinated into Black Ink PR’s prestigious Winner’s Circle. You need to be one …
Reputation Marketing will help take your business to the next level! Good reputation marketing means money for the rest of your life. You should never underestimate the cost of a poor reputation. If you don\’t have a good reputation now, you might as well be out of business. A good reputation in today\’s business world …
MARKETING LESSONS FROM PT BARNUM “Without promotion something terrible happens. Nothing!” declared Phineas Taylor Barnum, 19th century entertainer, businessman and circus king. And he was right. When he passed away in 1891 at the age of 80, he was so well known, he was given more column inches than any other celebrity who had …
HOW TO INFLUENCE A STORY –A SUPER SIMPLE TRICK You are always in control of your own story. But while there are many great ways to tell it, there are also many ways you can turn people off. You need to hone your message to ensure that you get your point across, and that potential …
BLACK INK PR WINS PRESTIGIOUS POPPY AWARD FOR BEST PUBLIC RELATIONS CAMPAIGN! Looking for an excellent tourism campaign? Do you want superb hotel marketing and exemplary, award-winning execution from the publicist you hire? Call Black Ink PR. We\’re celebrating with tea and tiaras in the office this wee. Black Ink PR won Best Public Relations …
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FACEBOOK MARKETING TIPS TO MAKE YOUR BUSINESS EVEN MORE LIKEABLE Using Facebook for marketing your business has been around for a long time, but using Facebook for marketing your business the right way is an entirely different matter. Bombarding your clients and followers with photos and tweets without a clear strategy will not take you …
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FIVE MARKETING TRENDS FOR 2016 As we gear up for small business success in 2016 it\’s impossible to ignore the fact that your marketing, communications and promotional activity across all platforms need to be clearer and more focussed than ever before. Here are the five key areas that will require your attention in 2016 in …
WRAPPING UP THE MARKETING YEAR AND PLANNING PR AHEAD How do you wrap up your business year and start planning ahead for next years marketing and public relations campaigns? I\’d say give yourself a break and start with your successes. Celebrate the positives and omit the negatives. Many people start with where they went wrong …
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