I’M WITH THE BRAND (Common Brand Identity Mistakes and How to Avoid Them) If you’re like most business owners, you’ve probably spent a lot of time and energy coming up with a great brand name for your business. But have you given much thought to your brand’s overall look and feel? If not, you may be making some common mistakes that are causing confusion among customers, hindering sales, and undermining
THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: ‘How you do anything is how you do everything.’ It’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal and professional you, there is no separation of work and state. It’s over. Who you
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