YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign. This invaluable weapon in your public
HOW TO NAIL THE CUSTOMER EXPERIENCE: Making the people who pay you money feel good about spending it. Recently, I had an experience that made me take a long hard look at the essence of customer experience, and what as business-owners, we want our clients to feel when they interact with us. I would hope that my clients feel helped and heard but these two experiences have now made me
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