DO YOU KNOW YOUR MARKETING ACRONYMS? Marketers at every level enjoy bandying about a few trendy acronyms to explain their work. Here are some of our favorites: Baby Marketer CTA, CTR, CMS YA Marketer TOFU, MOFU, BOFU Mature Marketer ICP Boomer Marketing Boss Whitepaper And here’s what they all stand for – CTA – Call to ActionCTR – Click Through Rate = clicks ÷ impressions = CTR.CMS – Content Management
FIVE BRAND BUILDING BLOCKS FOR 2015 2015 is all about finding a way to allow your brand to evolve. There has never been a better time to look at how you can move with the times and focus on what you can change for the better. You don’t have to be perfect, you just have to be a perfect fit for your client and their problems. You need to
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