Content marketing has long been an effective strategy for building leads, developing prospects, and making sales. The strategy is an established one from startups to blue chips, primarily because it has been proven to work. A successful content marketing campaign can help to establish stories, concepts, and brand values in the eyes of consumers, allowing you to cultivate your target audience. While there is no one-size-fits-all method for content
WHY YOUR PITCH IS A BITCH (AND HOW TO FIX IT), A PUBLICIST SPILLS SECRETS I love working with writers. I’ve built up many wonderful and fruitful relationships with journalists and bloggers over the years, and it’s always a joy for me to see their brilliant work in print, knowing I had something to do with that. It’s a huge amount of fun, and I learn so much from
