A Winning Press Release –The Ultimate Guide to Getting It Right Any journalist can tell you they get far more press releases than they can deal with. That’s why you need to grab their attention – and keep it – with a well written, convincing, and compelling press release. If you can’t, the delete button is ready and waiting. Before you start writing, think about your release from the journalist’s point

The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your

The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to

YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign.  This invaluable weapon in your public

Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online.  All hail the mighty force of Google.

6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time.  The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage

Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3

CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience.  Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night

PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE?   PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in

WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN   There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and

TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of wine. With the rise of Instagram and social media the idea of escape has never

Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics:  A key element of strategy, tactics are actions carefully planned to achieve a specific