The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your
The 4 Best PR Strategies for Local and Niche Businesses: Maximizing Your Profits in Less Time When you own a niche or local business, you serve a specific demographic or group. This group may be the residents of your area, or it may be someone looking for expertise on a very narrow topic. Therefore, broad PR strategies are not as helpful as more targeted approaches. Here’s a brief guide to
YOUR WEBSITE IS YOUR MOST POWERFUL PR TOOL A Website That Works: Harnessing the PR Power of the Internet When growing your brand and managing your business, there is no more important or powerful tool than your own website. This is the #1 tool you and your business fully control and should be the spot to start any successful public relations and marketing campaign. This invaluable weapon in your public
Be Seen. Be Heard. Be Known. 5 Easy SEO Strategies to Use in Your Marketing and PR Campaigns There is nothing worse in business than doing great work and having no one see it. Businesses that can’t be found today are doomed to fail tomorrow. Search engine optimization helps your content rank higher in search engine results and makes it more visible online. All hail the mighty force of Google.
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time. The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage
Authority Magazine interviews Publicist Rockstar Margot Black of Black Ink PR AUTHORITY MAGAZINE interviews Margot Black, the driving force behind Black Ink PR & Marketing. You can check out the interview at: https://medium.com/authority-magazine/publicist-rockstars-take-care-of-your-body-youll-need-it-with-margot-black-c739c8885eb3
CUSTOMER EXPERIENCE: YOUR #1 WORRY Want to get a good night’s sleep? Then forget the endless conference calls, the color of your logo, the amount of memory on your laptop or the shoes you’re wearing. The number #1 thing you should worry about is customer experience. Why? Because in this modern age everyone talks, shares, reviews and rates online. So if you are going to stay up late at night
PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in
WHY YOU SHOULD UPDATE YOUR MARKETING AND PR OFTEN There are very few things in life that don’t require a do-over. Life evolves, news evolves, and business evolves. Because of that, when it comes to your marketing, PR and social media you should be constantly reinventing what you are putting out to your client base. Marketing and PR are live endeavors. Done well, they can be visceral, exciting and
TRAVEL PR: Are You Giving People Enough Reason to Escape? When it comes to travel marketing there is only one thing you’re truly marketing and that is the idea of escape. How you market such an ethereal yet exhilarating concept is everything. It has to be more than just chocolates and a nice bottle of wine. With the rise of Instagram and social media the idea of escape has never
Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics: A key element of strategy, tactics are actions carefully planned to achieve a specific
WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where they went wrong but you should really allow yourself a moment to look at what you
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