08
May 2018
Figuring Out Your Strategy and Tactics
Strategy and tactics go together like beer and barbecue, peanut butter and jelly, spandex and disco. Strategy and tactics are besties out of the gate. You need both to achieve marketing and PR success. The difference is small but crucial, so here’s the definition of both: Strategy: A long-term plan designed to achieve an overall aim. Tactics: A key element of strategy, tactics are actions carefully planned to achieve a specific
WRAPPING UP THE PR & MARKETING YEAR AND PLANNING AHEAD How do you wrap up your business year and start planning for next year’s marketing and public relations campaigns? I’d say give yourself a break and start with your successes. Celebrate the positives and aim to improve upon the negatives. Many people start with where they went wrong but you should really allow yourself a moment to look at what you
12
Dec 2017
What is Your Millennial Sales Strategy?
WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less insight into what makes millennials tick than was the case for any previous generation. One
Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We’ve compiled 8 basic questions your PR team should be happy to answer… 1. What goes
The press release has been around for almost as long as printed media itself. Done well, this tried-and-tested technique is an essential tool for journalists and can generate large amounts of publicity for relatively little cost. However, the sheer number of releases distributed every day means competition for journalists’ attention is fierce. So what can you do to improve the effectiveness of your company’s press relations, and help your releases
29
Jun 2017
5 Key Reasons for Entrepreneurs and Businesses to Outsource Their Public Relations and Marketing
5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it’s unlikely that customers will be beating a path to your door without at least a little encouragement. Effective Public
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it’s about news. Yes, it’s about other things but public relations is news. That’s what drives it. Literally, it’s the word ‘new’ with an ‘s’. If it’s new it makes news, and then it goes into print, online or the Nightly News. If you have something
TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons why… 1. No one is looking for you — unless you’re in trouble (and then
31
Jan 2017
In Praise of High Standards in Journalism and PR
IN PRAISE OF HIGH STANDARDS IN JOURNALISM AND PR At Black Ink PR we work with clarity, conviction, courage and we always value high standards. Working with integrity is at the foundation of what we do. I absolutely love my profession, and one of my greatest joys is working with dedicated journalists and supporting them and their work. The relationships we have built over more than 20 years
3 WAYS YOUR BUSINESS CAN ATTRACT MILLENNIAL CUSTOMERS Here’s hoping this new year has you cashing in on success with the execution of your digital strategy! It’s no surprise that businesses are chomping at the bit to attract millennial customers. Millennials–born between 1980 and 2000–are the largest generation in U.S. history. According to Accenture, millennials will spend $600 billion this year. As a business owner, how can you
8 SOCIAL MEDIA PR TECHNIQUES TO BEAT THE COMPETITION In the past few years, social media has revolutionized the world of marketing. According to Pew Research Center, around 65 percent of American adults use social media, and new communication channels are emerging for social media PR all the time. This presents a huge opportunity for businesses to reach out to potential customers, but to use social media PR as an
Hollywood, CA – February 26, 2016 – Black Ink PR partners Margot Black and Jeanne Sullivan just took home the state’s top honor for tourism public relations and marketing – a Visit California Poppy Award. The team accepted the Best PR Campaign award in their category at a special gala Tuesday evening, Feb. 23, in Oakland, California. The prestigious biennial Visit California Poppy Awards are a biennial honor the best
