The Value of Public Relations in 2021 Public relations is an old industry, one that began long before the internet or even television. The first documented public relations agency opened in 1900. Businesses of all kinds have long recognized the value of attracting publicity. It’s changed a bit with time, however clear communications and consistent visibility is still a key ingredient to any business success. Getting more publicity for your
6 Ways to Connect with a Journalist If you ask any journalist what question they hear all the time, they probably will tell you: “How can I get coverage in your newspaper or on blog?” As a publicist, I get the same question all the time. The answer? You need to get their attention. And you need to get it with a good story. If you own a business, or manage
HELLO FROM HOLLYWOOD! We had a facelift, need one too? Hello from the showbiz capital of the world! We’re sorry that we’ve been absent from your inbox for a few weeks, but with good reason. Everybody in Hollywood gets some work done and we decided it was time for an update too. Check out our fresh new website update at www.blackinkpr.com It’s such a good nip and tuck, you’d
Before you hire a publicist, you really need to know what to ask them in order to make a good decision. Sometimes, the person in charge of the hiring decision has little or no experience with public relations or marketing teams (which is normal, and hence they have a need to hire one). We’ve compiled 8 basic questions your PR team should be happy to answer… 1. What goes
TEN REASONS YOUR COMPANY NEEDS A PUBLICIST NOW MORE THAN EVER Indisputably, news about your company impacts your potential customers infinitely more than advertising – and far more cost effectively. You want it to be positive, timely and accurate news. So why does your business need a publicist now more than ever? Here are ten reasons why… 1. No one is looking for you — unless you’re in trouble (and then
1. It’s Not Happening Overnight The reason your story isn’t happening immediately is complex. One thing I’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don’t know anyone who will print a crappy story just because I know them. I’d rather bank on my storytelling skills than my feminine charms. Also, sometimes journalists are busy and will miss something
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