WHAT IS YOUR 15 SECOND PITCH? If you can’t tell me what you’re pitching in 15 seconds, then I ain’t buying. The 15-second pitch is also known as the ‘elevator’ pitch – the time it takes to sell your idea to someone before they step out of the elevator. It’s not a myth, deals have been made on 15-second pitches and you don’t want to be the person who misses