SPREAD THE LOVE Hearts, flowers and chocolate are everywhere as the theme of love is promoted during Valentine’s Day. Spreading the love can be fun with all the cute, romantic and even quirky gifts you can buy for the ones you love. But how about your customers? Are you spreading the love to them? While you may not be able to send each one a Valentine’s card via snail mail
PR, MARKETING AND SOCIAL: HOW DO YOU KEEP THE LOVE ALIVE? PR, marketing and social media is not just a labor of love, it’s a long-term commitment to a relationship with your audience. What do I mean by that on this most romantic of days? Simple. If you love your audience, they will love you back. But for that to happen you need to commit to the process in
HOW TO MAKE THE MEDIA LOVE YOU The name Bill Gates might not immediately conjure up a vision of chocolate-shaped hearts and flowers but you should love him for this one quote, if nothing else: “If I were down to my last dollar, I would spend it on public relations”. Has the Microsoft billionaire made your heart flutter yet? PR is important (Bill knows it, I know
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