NEED TO BECOME MORE VISIBLE? HERE ARE YOUR PR & MARKETING \”UNIGNORABLES\” There are four things you have to pay attention to when marketing your business. I call them \’the unignorables\’ because you ignore them at your peril. The unignorables are your social media marketing, your email list, your SEO and your visuals. This …
The “Unignorables” for your PR and Marketing today Read More »
THE PROFESSIONAL LIFE OF YOUR PERSONAL BRAND Entrepreneur and CD Baby founder Derek Sivers once said: \’How you do anything is how you do everything.\’ It\’s perfection in a soundbite, and never more true than when applied to your own personal brand. Social media today means that that when it comes to the personal …
Marketing campaigns, when done incorrectly, can be difficult and expensive affairs. Each mistake you make can cost your small business not just money, but time. However, there are certain mistakes that will ripple past the clock and your bank account. These mistakes are the most dangerous ones of all, and the ones you should be aware …
6 Costly Marketing Mistakes You Can\’t Afford to Make Read More »
WHAT IS YOUR MILLENNIAL SALES STRATEGY? One of the largest concerns in the PR, marketing, and advertising sectors today is how to reach millennials, anticipate millennial shopping behavior, and ultimately take advantage of one of the most potentially lucrative portions of consumers out there. The only problem is that there is more data and less …
7 STEPS TO EFFECTIVE MARKETING Marketing your business goes beyond presenting a product or service to the public for purchase. Consumers today are not content to buy what you market just because you tell them to. They research on their own, on their own time, before making the purchase decision. Here are some tips to …
THE TESTIMONIAL STRATEGY THAT EVERY BUSINESS OWNER SHOULD FOLLOW As a business owner, featuring authentic customer experiences can significantly boost your business. Here\’s how to collect, select, and display the most compelling reviews on your website. Why are testimonials so important? Research proves most people rely on reviews when making purchase decisions. Case in point, …
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Your social media audience is everything in PR and marketing, it\’s the largest open focus group you could ever hope for right at your fingertips. Build it, nurture it, participate with it, listen to it and direct it. A loyal audience is the key to a successful brand and you will face a lot of competition. …
5 KEY REASON FOR ENTREPRENEURS AND BUSINESSES TO OUTSOURCE THEIR PUBLIC RELATIONS AND MARKETING Outsourcing your Public Relations and Marketing is an essential aspect of driving your business forward. Sometimes it needs an objective eye to tell your story well and with conviction. However innovative and successful your company, it\’s unlikely that customers will …
THREE BASIC ESSENTIALS ABOUT PR YOU NEED TO KNOW IT\’S ABOUT NEWS People ask me all the time, what is PR? In a nutshell, it\’s about news. Yes, it\’s about other things but public relations is news. That\’s what drives it. Literally, it\’s the word \’new\’ with an \’s\’. If it\’s new it makes news, …
Basic Essentials About PR You Need to Know – Three Tips Read More »
DON\’T BE AFRAID OF CORPORATE CRITICISM (AND BELIEVE IN UNICORNS) I can\’t remember the last time I left my desk at 10:30am on a workday morning to go to Starbucks. But I did just that last week because of a disgruntled barista and an unusual sugary beverage called a Unicorn Frappaccino. I didn\’t …
Believe in Unicorns (And Don\’t Be Afraid of Criticism) Read More »
