HOW TO GRAB THE ATTENTION OF A GOLDFISH Human beings now have shorter attention spans than goldfish. Are you still with me? Great. I\’ll keep this brief. According to scientists, our tech-driven age has left humans with such a short attention span that even the humble goldfish can hold a thought for longer. Microsoft …
Image by Tara Hunt YOUR AUDIENCE IS YOUR BIGGEST MARKETING ASSET Many years ago I did stand-up comedy and the clubs where I performed always wanted a big name headliner who could bring in a large audience. There was usually a two drink minimum and I was a middle act, selling tee-shirts at …
1. It\’s Not Happening Overnight The reason your story isn\’t happening immediately is complex. One thing I\’m asked all the time is “Are you connected?”. Yes, I am. I have many contacts and connections but I don\’t know anyone who will print a crappy story just because I know them. I\’d rather bank on my …
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WELCOME TO THE WINNERS CIRCLE, JAVISTA COFFEE SHOP Winner Best Yelp Attitude Congratulations to Javista, the first coffee shop to be indoctrinated into Black Ink PR’s prestigious Winner’s Circle. Why? Because Javista has not only inspired us to have faith in what we are selling, but to take every aspect of social media and use it to our …
Best Yelp attitude featured here. Try this if you dare… Read More »
Content marketing has long been an effective strategy for building leads, developing prospects, and making sales. The strategy is an established one from startups to blue chips, primarily because it has been proven to work. A successful content marketing campaign can help to establish stories, concepts, and brand values in the eyes of consumers, …
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Three Essential Marketing Channels for Business You Need Now – and why “the next big thing” already exists. When it comes to online marketing that won\’t break the bank, every small business owner is looking for “the next big thing” to gain an edge over their competitors.However, some of the most effective, lead-generating online marketing tactics …
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5 Social Media Travel Marketing Tips for Businesses Being involved with a particularly socially orientated industry, travel inspired companies can enjoy great rewards from adopting a carefully planned social media travel marketing strategy. Today, the vast majority of people turn to the Internet when it comes to planning their holidays. Consumers invariably look at things …
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HASHTAG HARMONY: FIVE RULES TO MAKE YOUR HASHTAGS SING Social media is now so slick and sassy that the once humble hashtag has become a powerful marketing tool. Every media platform now uses hashtags to engage their audience because a well planned hashtag campaign can take an idea that is good in its inception, and …
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HOW TO NAIL THE CUSTOMER EXPERIENCE: Making the people who pay you money feel good about spending it. Recently, I had an experience that made me take a long hard look at the essence of customer experience, and what as business-owners, we want our clients to feel when they interact with us. I would hope …
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